At
Website Planet, we’re always on the lookout for companies reshaping the tech landscape with innovation and integrity. In this interview, we speak with Karlo Knezović, the founder of Pofii, to explore how his team turned a modest hosting setup into a performance-driven platform powered by proprietary tech, developer-led support, and a user-first philosophy that’s redefining what affordable, high-performance hosting can be.
What inspired the creation of Pofii’s “Performance‑Optimized Fast Internet Integrations” platform, and how has the company’s mission evolved since its founding?
I’ll be honest — the acronym came a few months after we launched. And our mission? It evolved right alongside us.
We started small, like many do — rented cPanel, CloudLinux, the usual stack. But we never planned to stay there. The market was saturated, and we firmly believed that real success required bringing something different to the table. That belief pushed us to start developing proprietary technology and gradually phase out legacy systems — not just as an upgrade, but as a long-term investment in how we’d differentiate and scale.
That shift completely redefined who we are. Combined with a customer-first policy that truly protects users, we quickly built a reputation for speed and reliability — even without a big marketing budget. Growth followed naturally. Now that we’ve found a formula that works, we’re doubling down: more innovation, a better user experience, and constant improvement across the board.
Can you explain how proprietary innovations like PAIRA and the Pofii‑tuned LiteSpeed Web Server enhance hosting performance compared to standard solutions?
LiteSpeed is already the fastest web server out there, especially when it comes to handling concurrent requests and serving PHP/WordPress sites with LSCache. But what makes our setup different is how we’ve tuned it — and how we’ve paired it with our own tech, like PAIRA.
PAIRA is our kernel-level resource allocator — it monitors server health and website usage in real-time. That allows us to offer flexible plans without harsh limits. It redistributes unused server resources to sites that need them, without compromising overall performance. We also keep server CPU usage capped around 40% to give PAIRA the space it needs to work efficiently.
This setup gives our clients better speed and stability than many high-priced cloud hosting solutions — at a fraction of the cost.
With an emphasis on speed and reliability, how do you balance cutting‑edge technologies like DDR5, NVMe, and 10 Gbps networking with maintaining affordable pricing?
That’s the trick — and it’s where our innovation really pays off. We cut licensing costs by replacing legacy systems with our own in-house solutions. But we don’t stop there — our goal is to outperform the systems we replace, not just mimic them. These weren’t quick tweaks — they were the result of serious internal R&D aimed at building something that could hold its ground against top-tier enterprise solutions.
This approach gives us tighter control, lowers costs, and allows us to deliver enterprise-grade features on entry-level plans. The efficiency also supports our industry-leading affiliate program, which has been a huge growth driver.
On the backend, PAIRA helps us keep infrastructure healthy by filtering out malicious traffic right at the edge — reducing server load and helping us stretch resources even further.
How does Pofii’s 24/7 expert support and free migration service contribute to your strong Trustpilot rating and user satisfaction?
One of the things that really sets us apart is that our support team is made up of real developers. Even on non-managed plans, our clients get help with WordPress best practices, basic security, and even minor code issues. It’s not just ticket replies — it’s real problem-solving.
We also offer seamless migrations at no cost. Sure, that’s an investment on our side, but it’s paid off massively in client satisfaction and word-of-mouth growth. We’re proud of the feedback we get — and we work hard to earn it.
As Pofii expands into areas like WordPress, WooCommerce, and reseller hosting, what strategic goals guide this broader product ecosystem and global scaling?
Right now, over 85% of the sites hosted on our infrastructure are WordPress — and that number keeps growing. So we’re going deep on automation and pre-built security rules to make sure clients get top-tier performance and best practices from day one, without needing a developer.
On the reseller side, our goal is to improve integration with major billing platforms and help partners grow faster. We see it as a key part of our broader strategy: giving people the tools they need to scale, without the headaches.
