In a digital world where timelines slip and budgets balloon, Mango Innovation is flipping the script with a refreshingly transparent, subscription-based web design model.
In our interview with founder Derrick Boddie for
Website Planet, he shared how the agency’s unlimited task system—with weekly deliveries and real-time dashboards—brings clarity, speed, and consistency to creative projects. By balancing design flair with technical expertise across platforms like WordPress and Shopify, and layering in AI-powered SEO, Mango Innovation offers a full-stack solution built for growth.
With satisfied clients and ambitious plans for AI integration and branding services, the team is just getting started.
What inspired Mango Innovation to launch a subscription-based web design model offering unlimited tasks and rapid revisions for a fixed monthly fee?
We launched the subscription-based model because we noticed that while we were doing a lot of retainer work, the value clients received varied significantly. Some months they’d get a lot out of it, and others not so much. So we decided to offer an unlimited subscription model with a fixed monthly fee to provide maximum value and eliminate uncertainty.
There’s no scope creep, no surprise charges—clients know exactly what they’re paying each month and what they’re getting in return. They can make unlimited requests, and we work through them one at a time, typically on a weekly basis. This sets clear expectations around output and turnaround.
Clients really appreciate the predictability and transparency. Plus, we use a dashboard where they can track project progress in real time. It keeps everything organized, and both sides always know what’s being worked on.
How does your unlimited-request subscription plan, with delivery typically within a week and unlimited revisions, impact client satisfaction and workflow flexibility?
It definitely helps clients to have consistent feedback and visibility into the progress of their projects. When you’re paying for a subscription, you want to know that something is happening—that there’s movement. So we make a clear commitment to deliver something every week, whether it’s a major milestone or a small update, depending on the scope of the task.
That weekly momentum is key. It reassures clients that their project is moving forward and not just sitting idle for weeks, which is unfortunately common in traditional agency models. Our approach adds flexibility to their workflow and boosts satisfaction by setting clear expectations and maintaining steady progress.
Can you explain how you balance creative design flair with technical rigor across platforms like WordPress, WooCommerce, and Shopify?
We specialize in building premium websites by balancing creative design with technical precision. It all starts with in-depth conversations to understand the client’s goals, needs, and business model. From there, we develop user stories and reference examples to guide the design process.
On WordPress and WooCommerce, we often create custom themes and visually engaging designs tailored to the client’s brand. With Shopify, we either adapt existing templates or build fully custom solutions based on the client’s specific requirements. Our approach is flexible—we adapt to what the client needs while always focusing on delivering a solution that drives engagement, generates leads, and helps grow their business.
How does your AI-powered SEO automation—including keyword strategy, content creation, and backlink outreach—integrate into your web solutions?
It’s a powerful add-on for our clients. While we focus on building beautiful, high-performing websites, driving consistent traffic is still a top priority. Our AI-powered SEO automation helps with that by generating high-quality blog content tailored to their niche and keyword strategy. This kind of value-driven content attracts visitors who are genuinely interested in learning more—and once they’re on the site, it’s a natural opportunity to introduce them to the client’s products or services.
The tool identifies relevant keywords, creates content in the client’s tone of voice, and answers common questions users are searching for—positioning the business as an authority in its space. It can even include competitor comparisons or additional resource links to give readers more context. Ultimately, it’s not just about SEO—it’s also a way to educate, build trust, and gently lead potential customers toward conversion.
What role do your satisfied client testimonials—such as projects with Decosta and the Jamaican Canadian Association—play in demonstrating your quality and responsiveness?
Client testimonials, like those from Decosta and the Jamaican Canadian Association, really highlight the quality of our work and our responsiveness. Decosta is a great example—they’re a subscription client, and we’ve completed multiple projects for them across various industries. We consistently delivered under tight deadlines, which showcased our ability to perform under pressure while still maintaining high standards.
With the Jamaican Canadian Association, we worked closely with them to revamp their digital presence. They needed a modern website and a system for managing hall rental bookings, and we were able to deliver both. That project demonstrated our ability to bring real value, especially to organizations that may be behind on the tech side, by helping them step confidently into the digital age.
Looking ahead, how do you envision scaling the subscription model and service offering, and are there new capabilities or verticals on the roadmap?
We definitely plan to scale our subscription model by bringing on more clients, and we’re actively doing outreach through channels like LinkedIn. In terms of expanding our services, we’re looking to more publicly offer branding as a core part of our offering. While we’ve already been providing branding and logo design for fixed-project clients who need it, we want to make it clear that it’s available to all clients.
We already handle UX design for the websites we build—mapping out user flows and visuals before development—but we’re also emphasizing our ability to help clients with full brand identity, not just web design. Additionally, we’re highlighting our project management capabilities. We’ve been managing our own projects internally, but now we’re opening that up to clients who may need us to oversee their web initiatives more directly.
Looking ahead, we’re also exploring the integration of AI agents. We’ve started working on back-end collaborations so that clients who are interested in leveraging AI—whether for automation, customer support, or other use cases—can do so through our platform.
Find out more at:
www.mangoinnovation.com
