LucidSynergy, led by Chris Witham, takes a unique approach to branding by blending strong visual design with practical digital strategy.
Instead of focusing solely on aesthetics, Chris ensures every project delivers clear communication, meaningful connection, and measurable results. His process is rooted in listening, research, and collaboration, allowing him to craft designs that reflect each client’s values and resonate with their audience.
Speaking with
Website Planet, Chris shares how LucidSynergy creates tailored solutions for businesses across diverse industries, ensuring their brands feel authentic, relevant, and unforgettable.
How does LucidSynergy help brands stand out with creative design solutions?
At LucidSynergy, I focus on blending strong visual design with practical digital strategy. It’s not just about looking good – it’s about creating work that gets results. I help brands communicate clearly, connect with their audience, and feel proud of how they’re represented online.
Whether it’s a fresh new website, a brand identity, or a digital campaign, I always start by understanding what makes the business tick. Then I translate that into design solutions that feel unique and intentional.
What is your process for transforming a client’s vision into a compelling visual identity?
It starts with listening. I make time to get under the skin of a business – its values, audience, goals, and the business owner’s personality. Once I understand the overall landscape, I begin shaping visual ideas that align with that story.
I always share early-stage concepts to get feedback quickly. Design is a collaboration, and I want clients to feel part of the process. By the time we reach the final version, they don’t just like the work – they understand it and it feels like theirs.
How do you tailor your branding services to meet the needs of diverse industries?
Over the years, I’ve worked with everything from dentists to environmental consultants to tech startups. Each sector has its own tone, expectations, and customer mindset – so I never rely on a one-size-fits-all formula. What stays consistent is my curiosity.
I ask questions, do the research, and learn the nuances of each client’s world. That way, the end result feels relevant, professional, and credible to the audience they’re trying to reach.
Can you share a recent project where your team delivered exceptional results?
A good example would be a new website for a local dental practice. They came to me with an outdated site that didn’t reflect the professionalism or warmth of their practice. I designed and built a completely new platform that was clean, modern, and easy to navigate – with a focus on mobile usability and patient confidence. Since launching the new site, they’ve seen improved engagement and stronger first impressions from new visitors.
What role does collaboration play in your approach to creative design and branding?
I see myself as a partner, not just a service provider. My best work happens when there’s an open line of communication and mutual trust with the client. Clients often know more than they realise – about their industry, their customers, their brand voice.
My job is to help shape that into something visual, memorable, and effective. I want them to feel like we built something together, not just something I delivered.
How do you ensure the final designs truly resonate with the client’s target audience?
It’s all about keeping the end-user in mind from the start. I try to look at every project from the audience’s perspective. What do they care about? What do they need to feel confident? What would make them stick around?
I also draw from a lot of real-world testing. If something’s unclear, clunky, or too clever for its own good, I scrap it. Good design is invisible – it should feel obvious, intuitive, and right. That’s always the benchmark I aim for.
Find out more at:
www.lucidsynergy.com
