In our latest
Website Planet interview, we spoke with Matthew Boggan, founder of Gulf Coast Agency, about how his team helps businesses, nonprofits, and political campaigns thrive in today’s competitive digital space.
Specializing in web design, branding, social media management, email marketing, PR, and political consulting, Gulf Coast Agency builds strategies that are as unique as each client. Whether it’s driving ROI for businesses, inspiring donations for nonprofits, or mobilizing voters for political campaigns, their work is focused on measurable results.
Matthew also shared how his team ensures consistency across all marketing channels while staying flexible enough to adapt to ever-changing audience needs.
What services does Gulf Coast Agency specialize in, and how do you tailor them for businesses, non-profits, or political campaigns?
Gulf Coast Agency specializes in web design, branding, social media management, email marketing, and public relations, as well as political consulting. For businesses, we focus on ROI-driven strategies that increase customer acquisition and retention.
For nonprofits, we emphasize storytelling and community engagement to drive donations and awareness. For political campaigns, our services are designed not only to build candidate visibility but also to mobilize supporters, ensuring outreach strategies are aligned with voter engagement goals.
Can you walk me through your process for web design → branding → social media strategy?
We start with web design by creating a site that’s visually compelling and user-friendly. From there, we align the branding with the client’s values and audience, which includes logo design, messaging, and brand voice.
Once the foundation is set, we develop a social media strategy that amplifies the brand across platforms. This involves content planning, custom graphics, and consistent community engagement to ensure brand recognition and trust.
How do you measure success and ROI for your email marketing and public relations campaigns?
For email marketing, we measure success through open rates, click-through rates, conversions, and list growth. For PR, success is gauged through media placements, earned impressions, website traffic spikes, and community engagement.
Ultimately, ROI is measured by whether the campaign met its primary goals; whether that’s fundraising, lead generation, sales, or voter outreach.
How do you integrate political consulting with marketing for campaign clients?
Political consulting is most effective when fully integrated with marketing. We combine voter data analytics, targeted digital advertising, email engagement, and grassroots mobilization into one cohesive strategy.
This ensures every piece of communication from social media to direct mail reinforces the campaign’s message and builds momentum with voters.
What is your approach to crafting holistic marketing across multiple channels?
We focus on consistency, adaptability, and storytelling. Each channel (web, email, social media, PR, print, etc.) should reinforce the same brand identity while being tailored to that platform’s audience.
We also prioritize data tracking so we can adjust quickly, ensuring the campaign remains effective across all channels.
How do your case studies reflect the growth achieved for your clients via your tailored strategies?
Our case studies highlight measurable growth, such as increased event attendance, higher fundraising totals, stronger online engagement, and successful election wins for political clients.
Each case study underscores how our tailored approach, which combines digital, print, and community engagement, helped our clients not only meet but exceed their goals.
Find out more at:
www.gulfcoastagencyfl.com
