At BXD USA, branding isn’t just about visuals—it’s about storytelling, connection, and strategy.
Founder Daphane Handy focuses on bridging the gap between companies and influencers by fostering authentic partnerships that go beyond numbers and vanity metrics. From web design and marketing campaigns to the innovative MainSt.ream Content House in Memphis, BXD USA equips brands and creators with tools to grow and collaborate meaningfully.
As Handy shares with
Website Planet, their approach consistently delivers measurable results—boosting traffic, sales, and long-term brand loyalty through creativity rooted in trust.
How does BXD USA bridge the gap between companies and influencers through brand strategy and representation?
At BXD USA, we connect brands and influencers through storytelling and strategy. I want companies to go beyond numbers or follower counts—I want them to engage with influencers whose audience genuinely matches their mission.
Likewise, we help influencers position themselves as trustworthy partners so collaborations feel genuine and mutually rewarding. It’s not about quick campaigns; it’s about building lasting relationships based on real trust.
What services do you offer—like logo design, web design, and marketing campaigns—and how do they deliver tangible brand results?
Our main focus is on branding services, which include web design, logo creation, marketing campaigns, and more. What sets our approach apart is that everything we produce is directly connected to a client’s story. This helps them stand out from competitors and build a loyal audience that not only makes one purchase but continues supporting the brand over time.
The results speak volumes. Our clients regularly experience a notable boost in organic traffic across their social media platforms, websites, and overall digital presence. For instance, we’ve helped brands increase website traffic by over 70%, raise sales by 45% within their first campaign, and double their social media followers with authentic, engaged audiences. It proves that combining strategy with creativity yields measurable results.
Can you describe the MainSt.ream Content House studio—features, ideal use cases, and what makes it unique?
The MainSt.ream Content House was a project we launched in Memphis, TN, which is my hometown. It gave local clients and creators a space where they could shoot content, hold meetings, and collaborate on creative projects. It wasn’t just about having equipment or a location. It was about building community and giving people access to professional spaces to bring their visions to life.
Could you share a standout case study, such as “The Superior Shop,” and the impact your campaigns had on their growth?
A standout client for us is Tiffany A. Vinson, who has been with us long-term. From the start, everything we’ve created together has been rooted in her personal story and vision. Because we knew Tiffany so well, we suggested she launch a product that truly reflected both her personal and professional life. Tiffany has always been a powerful manifestor—someone who writes her goals in a journal and consistently brings them to life. So, we encouraged her to create a journal and workbook that not only shares her story but also inspires her audience to document their own journey. That product has now become a powerful extension of her brand.
The results have been incredible. Also, consistently branding on her social media has landed Tiffany multiple speaking opportunities, including speaking before Congress. She’s hosted her book signing event from the journal, and today she co-hosts a radio talk show.
Beyond these milestones, her digital presence has grown tremendously. Her social media following has more than doubled, engagement is stronger than ever, and her organic reach and website traffic now touch upward of 100,000 accounts weekly. Watching Tiffany’s success unfold has been a true reminder of how storytelling-driven branding can completely shift the trajectory of a career.
How does the “Rebrand in 30 Days” ebook reflect your approach to empowering businesses with actionable branding guidance?
The
Rebrand in 30 Days ebook truly reflects my passion for making branding accessible. I’ve seen many entrepreneurs feel stuck because they believe rebranding requires huge budgets or years of effort.
My aim with this resource was to simplify the process into actionable steps—clarifying voice, refreshing visuals, defining an audience—so that within 30 days, they can already see progress. It’s not just about me or my team doing the work for them, but about providing people with the tools and confidence to take ownership of their own brand.
What are your signature pricing tiers for key services—like logo, web design, and campaign work—and what value do they provide?
I’ve designed our pricing structure to meet clients wherever they are in their journey:
- Logo & Brand Identity Packages start at $1,500 and include not just a logo, but a full brand kit with colors, fonts, and usage guidelines. That way, every touchpoint stays consistent.
- Web Design & Development ranges from $3,500–$7,500, depending on scope. Each site is built to be visually compelling, responsive, and easy to manage on the backend.
- Marketing Campaigns & Influencer Strategy are custom-priced, typically starting around $5,000, and include campaign strategy, creative execution, and influencer activations that deliver measurable engagement.
Every package is designed with one goal in mind: not just giving you a pretty design, but giving you a strategy and foundation that strengthens your brand and drives real results.
Find out more at:
www.bxdusa.com
