Behind every successful agency is a vision rooted in passion and persistence—and for Justin Arcara, Founder and Creative Director of Arca Interactive, that journey began with freelance projects and a drive to do things differently. Today, Arca Interactive has grown into a tight-knit team offering high-end, full-service digital solutions without the fluff. In this
Website Planet interview, Justin shares how the agency evolved, how core values like integrity and transparency shape their work, and why a hands-on, client-focused approach continues to set them apart.
How did Arca Interactive get started, and how has the company evolved since its founding?
It started out with me taking any project I could get from friends, family and local business as a freelancer while working at other agencies and developing experience. Since then we’ve grown to a team that fluctuates between around 8-12 designers, developers and marketers. Learning how large and small agencies run we took what worked and what didn’t and created something different that is efficient and effective.
How do Arca Interactive’s core values of hard work, integrity, and honesty influence your approach to client projects?
We’re extremely thorough and transparent with our customers and prospective customers. We believe this is the key to a successful collaborative effort and sets everyone’s expectations realistically. We do quality high-end work at an affordable price without any surprise costs thrown in, this is a testament to why we have all 5 start reviews.
In what ways does your team stay ahead of ever‑changing marketing technology to ensure solutions remain modern and relevant?
We pay attention to trends and follow technology blogs and newsletters, but by constantly trying new features and integrating new tech we get real experience with the latest an greatest, such as AI.
Can you share an example of how your full-service capabilities (from SEO to app development) provided a cohesive solution for a client?
There is always a disconnect when you use one agency for graphics, one for your website, one for your marketing. It causes a multitude of issues especially if an experienced person, for example works on a client’s website. They could add an image that is not properly optimized or a piece of code that could drastically affect site load times and that affects the customers business. When you work with a full service agency like ours, everything is to the same standard and quality. This provides an accountability that ensures everything is cohesive.
How do you cultivate and maintain the “close‑knit” team environment described on your About Us page when collaborating with clients?
We keep our team small and agile, everyone is highly experienced in their service area and we give everyone the freedom they need to get the work done. We don’t use sales or project managers, our clients interact directly with the people working on their projects so their is no disconnect. We focus on the quality of the work rather than rushing to meet arbitrary deadlines, the result is a more refined and finished product that produces effective results.
With a focus on delivering a high return on investment, how do you measure and report success for your digital campaigns?
We use systems like Google Looker/Data Studio and Call Tracking Metrics to provide real-time and accurate data that can be used to quantify the money being spent to increase search engine rankings and generate leads. We personally provide a digital report monthly that shows our clients how their campaigns are performing.
