In this
Website Planet interview, Tugui Alexandru shares his client-first approach to building websites that truly deliver results.
He starts by understanding the client’s niche, audience, and vision, often meeting in person in Craiova to ensure smooth collaboration. From tailored offers to SEO optimization, link building, and data-driven ad campaigns, Alexandru focuses on creating websites that perform as well as they look.
With two years of maintenance included and ongoing support options, he ensures every site remains fast, secure, and primed for growth.
What is your process for creating a website in Craiova from first contact to launch?
When someone contacts me for a website, my first step is to fully understand their needs. I ask about the niche, the type of audience they want to reach, and if they can share example websites they like. This helps me estimate the complexity of the project and align expectations regarding design and functionalities.
I also check if the client will be able to provide the content for the site in a timely manner, as that’s often crucial for meeting deadlines. For local clients in Craiova, I’m always open to meeting in person — even over a coffee — to discuss details face-to-face and make sure everything is clear from the beginning.
After this, I prepare a tailored offer, move into the design phase, then development and testing. Before launch, I make sure the website is responsive, fast, and secure, and finally I provide onboarding so the client can easily manage it after it goes live.
How do you optimize websites for SEO (on-page, technical, and link building) to improve their Google rankings?
I always start with an SEO audit. I analyze site speed, structure, and technical health with tools like Ahrefs and Google Search Console. I also check the backlink profile — if I find toxic backlinks, I prepare a disavow file to clean them up.
Once the technical side is solved, I move on to keyword research: studying the competition, checking search volumes, and identifying the most relevant terms. These keywords guide the on-page optimization — from meta tags and headers to content updates and FAQ sections that improve visibility.
For off-page SEO, I work on link building through outreach and collaborations. I contact relevant websites, create guest posts and advertorials, and publish valuable content that attracts links naturally. The result is a website that’s not only technically optimized but also constantly growing in authority and visibility.
What marketing / paid advertising services do you provide, and how do you ensure good ROI?
For paid advertising, I adapt strategies to the client’s goals and audience. I work with Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads, choosing the right platform based on where their customers are most active.
To improve ROI, I combine campaign testing with website optimization. I use tools like Hotjar to track user behavior and identify where visitors drop off. Then, I adjust the site’s design and content to make it as easy as possible for users to place an order or get in touch.
This way, I don’t just send traffic to a website — I make sure the entire funnel is optimized so that every click has the best chance of turning into a conversion.
How do you approach maintenance and post-launch support for your projects?
For me, a website is never “finished” at launch — it’s the start of a long-term journey. That’s why I include 2 years of maintenance with most of my packages. This covers software updates, backups, bug fixing, and security monitoring.
If clients need ongoing support beyond that period, I offer custom maintenance plans, adapted to their level of activity and goals. Many clients also request continuous SEO and marketing updates, which I integrate into the support.
The key is that clients know they can rely on me not only to build their website, but also to keep it secure, fast, and aligned with new trends in the digital space.
What are your pricing models for standard vs. pro services, and how do they differ?
I keep my pricing transparent and scalable.
Standard packages are best for small businesses or startups that need a strong online presence. They include a custom-designed website, basic SEO setup, and 2 years of maintenance.
Pro packages are designed for companies looking to scale. They include advanced e-commerce features, multi-language support, extended SEO campaigns (on-page + off-page), and detailed analytics reporting.
This way, every client can choose the level of investment that matches their stage of growth.
How do you measure and report the success of a website (traffic, conversions, search rankings, etc.)?
I believe success should be measurable. That’s why I track performance through Google Analytics, Google Search Console, and third-party reporting tools.
I focus on KPIs that matter: organic traffic growth, keyword rankings, leads generated, conversion rates, and ROI. Clients receive monthly reports that are clear and actionable, so they can see exactly how their website is performing and what steps we are taking to improve results further.
Find out more at:
www.alextag.ro
