In today’s digital landscape, simply having a beautiful website is no longer enough—intelligence and integration are what drive real results.
In this
Website Planet interview, Davor Čolić of Alba Digital shares how his team designs AI-powered websites and web shops that learn, adapt, and grow alongside the business. From AI agents that guide customers in real time to advanced AIO (AI Optimization) techniques that boost site speed and rankings, Alba Digital turns online platforms into powerful, data-driven ecosystems.
Their holistic approach ensures that web design, SEO, and paid ads all work together—creating not just websites, but smart digital partners that sell.
How do you integrate AI solutions and agents into your web shops and websites to improve efficiency?
The integration of AI solutions in our projects starts from the very planning stage. Every AI agent needs its own time for “training” or learning. It cannot just speak or act randomly—it must follow clear instructions. If it doesn’t receive proper onboarding from the start, it won’t deliver the results we want.
That is why, when we design a website or a web shop (
https://alba-digital.com/en/services/website-design.html), we think early on about how AI can make use of the design, content, and functionalities. Only in this way can we extract the maximum potential.
On the technical side, we connect AI with CRM systems, marketing tools, and analytics. This makes the web shop more than just an online store—it becomes a smart system that learns from user behavior, predicts next steps, and gives owners clear data for decision-making.
In this way, AI agents become digital assistants: they answer visitors in real time, suggest products, provide personalized recommendations, and solve problems without waiting for human support.
One B2B web shop we developed had an AI agent that automatically recognized the type of inquiry (sales, technical, or service) and routed the customer to the right channel. The result? 30% fewer unnecessary emails and much faster conversions—a win-win for both the customer and the business owner.
What is your AIO optimization process, and how does it affect site speed, content, and SEO?
AIO is no longer a mystery, although many still treat it as a “secret ingredient.” For us at Alba Digital, it is exactly that extra layer of optimization that sets us apart. While most people know SEO, we take it a step further with AIO (AI Optimization), combining technical SEO, site speed optimization, and AI-driven content analysis.
This field is still developing, and every day new insights appear. But our experience tells us we are on the right path because AI already identifies weak points in a website or web shop, suggests improvements, and in some cases even applies them.
In practice:
– Technical optimization: cleaning up code, compressing images, and improving server cache for maximum loading speed (https://alba-digital.com/en/services/aio-powered-website-optimization.html ).
– Content: AI helps generate suggestions that are not just for algorithms but also natural and engaging for real people.
– Answer engine optimization: more and more users are not looking only at Google results but also directly at AI platforms. Our AIO ensures that content is adapted to be visible across these new channels.
The result? Websites that load faster, rank higher, and most importantly—sell better.
How do you support clients post-launch through website maintenance and security updates?
For us, launching a website or a web shop is not the end but the beginning of a partnership. A website is a living system that needs ongoing care. That is why we offer maintenance (
https://alba-digital.com/en/services/website-maintenance.html) packages that include:
– Regular updates of the CMS, plugins, and security patches.
– Security monitoring and hack prevention.
– Multiple backups to ensure nothing is ever lost.
– Constant support through our helpdesk and increasingly through AI chatbots that answer basic questions 24/7.
We often joke with our clients: “Your website has our number on speed dial.” And it’s true—we react immediately, because we know online business cannot afford downtime.
Over the years, we have handled emergencies ranging from hacked websites to critical server crashes, sometimes overnight. What clients appreciate most is that we never say “this is not in the package”—instead, we always find a solution. That is what sets us apart: we are not just technical support, we build trust.
What steps do you take for SEO optimization to ensure clients rank higher on search engines?
SEO is a marathon, not a sprint. If someone expects miracles overnight, SEO is not the right path. It is a long-term, continuous service where stable growth is built step by step.
We always start with competition and market analysis. You need to know who the main players are, where they stand, and what strategies they use. After that, we launch a test phase, applying targeted SEO and content tactics. Then we carefully analyze the results, see what works, and decide the long-term direction.
In practice, our process looks like this:
– Technical analysis and website structure setup (https://alba-digital.com/en/services/seo-optimization.html ).
– Content creation tailored to user intent.
– Promotion through link building and digital PR.
– Continuous testing and adjusting strategies based on data.
What makes us unique is how we combine classical SEO with artificial intelligence. AI helps us analyze competitors, spot opportunities, and create content that works for both Google and humans.
One real-life example: a client from the construction industry was buried on page 8 of Google. After six months of tailored SEO, including on-page optimization, content, and backlinking, they reached the top 3 results for key terms. The impact was tangible: more inquiries and more business.
How do you determine when a client needs a completely custom web shop vs. a standard solution?
This is one of the most common questions we receive. Both on websites and web shops (
https://alba-digital.com/en/services/ecommerce-development.html), everyone talks about design and the “wow effect.” Yes, first impressions matter, but design alone doesn’t make a business grow. What we care about most is whether the solution actually works for the owner—does it bring value?
To figure this out, we need to really understand the client’s business: their goals, processes, and expectations. Only then can we suggest the right solution.
– If someone sells 20 products and needs a simple setup, we use standard platforms.
– But if a client operates across multiple markets, combines B2B and B2C, needs ERP integration, or has complex logistics, we build a fully custom web shop.
I often explain it with an analogy: if you’re entering a Formula 1 race, you won’t use a bicycle. And if you’re doing a cycling tour, you don’t need a Formula 1 car. The solution has to fit the context.
Our approach is collaborative. We don’t decide for the client, we decide with them. We explore the options together and choose the one that will bring the best results. In the end, we don’t sell boxes; we build tools that help businesses grow.
Can you explain your paid advertising strategy and how it complements your web design, SEO, and AI services?
Paid advertising, whether Google Ads or Meta Ads (
https://alba-digital.com/en/services/google-ads-social-ads.html), is never an isolated channel for us. We always see it as part of a bigger ecosystem that connects UX design, SEO, and AI.
In practice:
– AI tools analyze audiences and help us segment precisely, not just demographically but also by interests, behaviors, and buying stage.
– Website and landing page design is aligned with campaigns, so when a user clicks on an ad, they land on relevant content that motivates action.
– SEO provides organic support, while ads drive immediate results. Together, they create a steady flow of qualified visitors.
The most important part for clients: they don’t waste money on clicks. Every click has a purpose. The result is increased ROI and a feeling that web, ads, and AI work together as one well-oiled machine.
We’ve had cases where clients came to us disappointed after spending on ads without results. Once we optimized UX, aligned SEO, and used AI audience segmentation, the same budget delivered several times better returns. That’s the difference: we don’t just run ads, we create an integrated digital strategy.
Find out more at:
www.alba-digital.com
