隐私政策免费模板 – 符合GDPR标准

隐私政策免费模板 – 符合GDPR标准

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有时在构建您的网站时,您可能会忽略像隐私政策这样的“小事”。因为您可能专注于配色方案和导航栏等细节,而忘记这个看似无关紧要的页面。然而,在欧盟通过其“一般保护条例”(GDPR)法律后,您现在必须更慎重考虑在线隐私政策问题,特别是如果您的目标受众位于一个或多个欧盟国家/地区。

让我们快速深入了解在线隐私政策的问题。

我的网站是否需要隐私政策?

如果您的网站向访问者收集数据、通过分析展示广告和/或跟踪访问者,那么您的网站肯定需要隐私政策。

如果您的公司地址位于欧盟和/或您计划与欧盟客户开展业务,那么您不仅需要隐私政策,而且必须符合GDPR标准。

您的隐私政策应包含哪些内容?

您的隐私政策将包含对于三个基本要素的解释:

  1. 您收集哪些信息
  2. 您如何收集这些信息
  3. 您如何存储和保护信息

您收集的信息类型是否有所不同?

是 – 隐私政策区分可识别个人身份的信息与非私人数据。

根据美国国家标准与技术研究院的数据,“个人身份信息”定义为:

“由机构维护的任何个人信息,包括(1)可用于区分或追踪个人身份的任何信息,例如姓名、社会安全号码、出生日期和地点、母亲的婚前姓名或生物识别记录; (2)与个人相关或可链接的任何其他信息,例如医疗、教育、财务和就业信息。“

而“非私人数据”定义为:

“可能与特定人员、帐户或个人资料相对应的信息,但不足以识别、联系或找到与此类信息相关的人员。”

如果我不在我的网站上发布隐私政策,会有什么后果吗?

有。

在用户不知情的情况下收集数据是一种应受惩罚的违法行为。您需要准确说明要收集的信息类型,并在信息发生变化时定期更新您的隐私政策。如果不这样做,您将面临2000万欧元或全球收入的4%的大笔罚款。

隐私政策免费模板 – 100%符合GDPR标准

WebsitePlanet.com 我們希望能幫助您著手編撰 – 並希望幫您節省一些法律費用 – 所以我們準備了以下隱私政策範例。您可以自由下載、修改、在您的網站上使用它,並與您的朋友和同事分享。

請務必修改大括號{…}中顯示的部分,您必須適度修改範例才能反映網站的具體內容。

我們很願意幫忙,但我們不是律師,這不是法律意見。此隱私政策範例是一個起點和框架,僅供您與合格和經驗豐富的法律顧問共同在其建議下進行修改之使用。

以下是您可以修改和使用以適應貴公司特定需求的隱私政策範例範本 – 請務必諮詢有經驗的法律顧問:

A. Introduction

  1. The privacy of our website visitors is very important to us, and we are committed to safeguarding it. This policy explains what we will do with your personal information.
  2. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website.

B. Credit
This document was created using a template from SEQ Legal (seqlegal.com)
and modified by Website Planet (www.websiteplanet.com)

C. Collecting personal information

The following types of personal information may be collected, stored, and used:

  1. information about your computer including your IP address, geographical location, browser type and version, and operating system;
  2. information about your visits to and use of this website including the referral source, length of visit, page views, and website navigation paths;
  3. information, such as your email address, that you enter when you register with our website;
  4. information that you enter when you create a profile on our website—for example, your name, profile pictures, gender, birthday, relationship status, interests and hobbies, educational details, and employment details;
  5. information, such as your name and email address, that you enter in order to set up subscriptions to our emails and/or newsletters;
  6. information that you enter while using the services on our website;
  7. information that is generated while using our website, including when, how often, and under what circumstances you use it;
  8. information relating to anything you purchase, services you use, or transactions you make through our website, which includes your name, address, telephone number, email address, and credit card details;
  9. information that you post to our website with the intention of publishing it on the internet, which includes your username, profile pictures, and the content of your posts;
  10. information contained in any communications that you send to us by email or through our website, including its communication content and metadata;
  11. any other personal information that you send to us.

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy

D. Using your personal information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following:

  1. administering our website and business;
  2. personalizing our website for you;
  3. enabling your use of the services available on our website;
  4. sending you goods purchased through our website;
  5. supplying services purchased through our website;
  6. sending statements, invoices, and payment reminders to you, and collecting payments from you;
  7. sending you non-marketing commercial communications;
  8. sending you email notifications that you have specifically requested;
  9. sending you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);
  10. sending you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
  11. providing third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);
  12. dealing with inquiries and complaints made by or about you relating to our website;
  13. keeping our website secure and prevent fraud;
  14. verifying compliance with the terms and conditions governing the use of our website (including monitoring private messages sent through our website private messaging service); and
  15. other uses.

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

Your privacy settings can be used to limit the publication of your information on our website and can be adjusted using privacy controls on the website.

We will not, without your express consent, supply your personal information to any third party for their or any other third party’s direct marketing.

E. Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with any ongoing or prospective legal proceedings;
  3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  4. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
  5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this policy, we will not provide your personal information to third parties.

F. International data transfers

  1. Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
  2. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China, and India.
  3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
  4. You expressly agree to the transfers of personal information described in this Section F.

G. Retaining personal information

  1. This Section G sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations regarding the retention and deletion of personal information.
  2. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
  3. Without prejudice to article G-2, we will usually delete personal data falling within the categories set out below at the date/time set out below:
    1. personal data type will be deleted {ENTER DATE/TIME}; and
    2. {ENTER ADDITIONAL DATES/TIMES}.
  4. Notwithstanding the other provisions of this Section G, we will retain documents (including electronic documents) containing personal data:
    1. to the extent that we are required to do so by law;
    2. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
    3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

H. Security of your personal information

  1. We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.
  2. We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
  3. All electronic financial transactions entered into through our website will be protected by encryption technology.
  4. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
  5. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

I. Amendments

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this policy. We may notify you of changes to this policy by email or through the private messaging system on our website.

J. Your rights

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to the following:

  1. the payment of a fee {ENTER FEE IF RELEVANT}; and
  2. the supply of appropriate evidence of your identity ({ADJUST TEXT TO REFLECT YOUR POLICY for this purpose, we will usually accept a photocopy of your passport certified by a notary plus an original copy of a utility bill showing your current address}).

We may withhold personal information that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes.

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

K. Third party websites

Our website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

L. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

M. Cookies

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. {SELECT ACCURATE PHRASING We use only session cookies / only persistent cookies / both session and persistent cookies on our website.}

  1. The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:
    1. we use Google Analytics and Adwords on our website to recognize a computer when a user {INCLUDE ALL USES THAT COOKIES ARE USED FOR ON YOUR SITE visits the website / track users as they navigate the website / enable the use of a shopping cart on the website / improve the website’s usability / analyze the use of the website / administer the website / prevent fraud and improve the security of the website / personalize the website for each user / target advertisements which may be of particular interest to specific users / describe purpose(s)};
  2. Most browsers allow you to refuse to accept cookies—for example:
    1. in Internet Explorer (version 10) you can block cookies using the cookie handling override settings available by clicking “Tools,” “Internet Options,” “Privacy,” and then “Advanced”;
    2. in Firefox (version 24) you can block all cookies by clicking “Tools,” “Options,” “Privacy,” selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and
    3. in Chrome (version 29), you can block all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Content settings,” and then selecting “Block sites from setting any data” under the “Cookies” heading.

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

  1. You can delete cookies already stored on your computer—for example:
    1. in Internet Explorer (version 10), you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835 );
    2. in Firefox (version 24), you can delete cookies by clicking “Tools,” “Options,” and “Privacy”, then selecting “Use custom settings for history”, clicking “Show Cookies,” and then clicking “Remove All Cookies”; and
    3. in Chrome (version 29), you can delete all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Clear browsing data,” and then selecting “Delete cookies and other site and plug-in data” before clicking “Clear browsing data.”
  2. Deleting cookies will have a negative impact on the usability of many websites.

 

什麼是GDPR?

通用數據保護條例(GDPR)是為保護歐盟(EU)公民的個人數據而製定的一套法律。歐盟理事會聯合歐洲議會和歐盟委員會,藉此幫助人們控制其個人數據。

歐盟議會於2016年正式給予公司和組織遵守新規定的兩年寬限。因此,至2018年5月25日止,任何不符合新GDPR法規的企業都將違法。

誰將受GDPR影響?

在歐盟境內營運的任何企業以及任何與歐盟公民開展業務或希望開展業務的公司都必須遵守這項新的法規。即使是位於歐盟以外並向歐盟公民提供產品或服務的公司也會受到影響,且至2018年5月25日止任何持有歐盟公民個人數據的人都可能會受到處罰。

受GDPR規範的有哪些數據?

任何被歸類為可用於識別歐盟公民之個人資訊的訊息都受GDPR保護,並且包括但不排除以下數據:

  • 姓名
  • 相片
  • 電子郵件
  • 社群媒體動態
  • 個人就醫資訊
  • IP地址
  • 銀行資訊

未成年人不能合法授權使用其個人資料;因此,在公司使用未成年人的數據之前,必須先徵求16歲以下兒童的父母或監護人的許可。

為什麼公司應該遵守GDPR?

任何在5月25日之前不符合GDPR規定的企業都將受到歐盟嚴厲的罰款,最高可達全球收入的4%或2000萬歐元。根據違規項目,其懲罰可能更高。

也許更重要的是,不符合新法律的公司恐失去市場信譽。換句話說,遵守GDPR的法律有助於為公司的客戶和訪問者提供對其網站的信心。一旦人們感到安全,他們會更願意與組織開展業務。遵守GDPR不僅僅是遵守法律 – 也攸關企業經營。

如果有數據洩露會發生什麼事?

如果發生數據洩露,即外人未經許可訪問個人數據,GDPR可要求公司在72小時內通知相應的數據保護機構,而該公司還必須盡快通知受影響的個人。重點是GDPR的主要目標是保護用戶的私人資訊。

新的隱私政策為何?

既然您已了解法律的理由和法律的一些基本知識,以下是一些關於如何以符合GDPR的方式編寫隱私政策的指導原則:

  1. 確保政策簡明扼要。隱私政策必須有三個基本要素:其必須簡潔易懂;必須用淺顯的語言清楚寫明,使即便是孩童也能理解;其必須為免費。
  2. 解釋您對數據的使用。描述您一旦收集數據後,將如何處理這些數據。例如,說明您是否將其用於行銷目的或出售給第三方。
  3. 解釋您對cookies的使用。如果您將cookies用於追踪訪客興趣和在線習慣等在線行為廣告行銷,則需要告知網站訪問者這一點。
  4. 對與第三方共享的數據保持透明。清楚說明您將與誰共享您收集的數據和目的。雖然在法律範圍內與審計人員、社群網絡和客戶服務供應商分享個人資訊並不違法,但不通知您的網站訪問者將觸法。
  5. 解釋個人的權利。您需要解釋您的訪問者擁有哪些隱私權。而他們的權利包括以下內容:
  • 他們可以要求刪除或更正其數據
  • 他們可以提取特定公司擁有之與其相關的數據
  • 他們可以要求將他們的數據轉移給另一方
  • 他們必須同意其數據被使用
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