Fortrolighedspolitik gratis skabelon – GDPR-kompatibel

Fortrolighedspolitik gratis skabelon – GDPR-kompatibel

Jackie Goldstein
Jackie Goldstein
121

Nogle gange kan ”små ting” som fortrolighedspolitikker smutte, når du bygger din webside. Du er så fokuseret på farver og navigeringsknapper, at denne ”lille fjollede side” ikke lige huskes. Men, da EU vedtog deres General Protection Regulation (GDPR) love, så er det nu essentielt for dig at overveje online problemer i forbindelse med fortrolighedspolitikker, specielt hvis du sigter mod et publikum, som er i et eller flere EU-lande.

Lad hurtigt dykke ned i problemer med online fortrolighedspolitik.

Har min webside brug for en fortrolighedspolitik?

Hvis din side indsamler data fra besøgende, viser reklamer, og/eller overvåger besøgende via analytics, så ja, din webside har bestemt brug for en fortrolighedspolitik.

Hvis din virksomhedsadresse er placeret i EU og/eller planlægger at drive forretning med kunder i EU, så skal du ikke alene have en fortrolighedspolitik, MEN den skal også være GDPR-kompatibel.

Hvad vil din fortrolighedspolitik inkludere?

Din fortrolighedspolitik vil inkludere en forklaring på tre essentielle ting:

  1. Hvilen slags information du indsamler
  2. Hvordan denne information indsamles
  3. Hvordan denne information gemmes og beskyttes

Er der en forskel på typen af information der indsamles?

Ja – fortrolighedspolitikker skelner mellem identificerbar information og ikke private data.

Ifølge National Institute of Standards and Technology, så er “personligt identificerbar information” defineret som:

“Enhver information om et individ som håndteres af en virksomhed, inkluderet (1) enhver information som kan bruges til at fastslå eller spore et individs identitet, som navn, cpr-nummer, dato og fødselssted, moders fødenavn, eller biometriske optegnelser; og (2) enhver anden information som er kædet eller kan kædes sammen med et individ, som medicinske, uddannelsesmæssige, finansielle og arbejdsmæssige informationer.”

Mens ”ikke private data” defineres som:

”information der kan svare til en bestemt person, konto eller profil, men ikke er nok til at identificere, kontakte, eller lokalisere personen, til hvem sådanne informationer er knyttet.”

Hvis jeg ikke offentliggør en fortrolighedspolitik på min webside, kunne der så være konsekvenser?

Ja.

Det er en strafbar forseelse at indsamle data uden brugerens viden. Du skal erklære præcist hvilken type information du indsamler, og regelmæssigt opdatere din fortrolighedspolitik, hvis information ændres. Hvis du ikke gør det, så kan du risikere en betydelig bøde på 20 millioner Euro eller 4% af dine globale indtægter.

Fortrolighedspolitik gratis skabelon – 100% GDPR-kompatibel

Hos WebsitePlanet.com ønsker vi at hjælpe dig med at komme i gang – og forhåbentligt spare dig nogle penge og juridiske gebyrer – så vi har forberedt følgende eksempel på en fortrolighedspolitik. Du er velkommen til at downloade den, justere den, anvende den på din webside, og dele den med dine venner og kollegaer.

Vær sikker på at du retter de dele, som fremstår i parenteser  { … }  hvor du skal justere eksemplet, så det reflekterer det specifikke på din webside.

VI ER FLINKE FYRE, MEN VI ER IKKE ADVOKATER, OG DETTE ER IKKE ET JURIDISK RÅD. DETTE EKSEMPEL PÅ EN FORTROLIGHEDSPOLITIK ER ET UDGANGSPUNKT OG EN RAMME, SOM DU KAN BRUGE SAMMEN MED RÅDET OG MODIFIKATIONERNE FRA KVALIFICEREDE OG ERFARNE JURIDISKE RÅDGIVERE.

Følgende er et eksempel på en skabelon til en fortrolighedspolitik, som du kan modificere og anvende, som det bedst passer til din virksomheds specifikke behov – vær sikker på at konsultere erfarne juridiske rådgivere:

A. Introduction

  1. The privacy of our website visitors is very important to us, and we are committed to safeguarding it. This policy explains what we will do with your personal information.
  2. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website.

B. Credit
This document was created using a template from SEQ Legal (seqlegal.com)
and modified by Website Planet (www.websiteplanet.com)

C. Collecting personal information

The following types of personal information may be collected, stored, and used:

  1. information about your computer including your IP address, geographical location, browser type and version, and operating system;
  2. information about your visits to and use of this website including the referral source, length of visit, page views, and website navigation paths;
  3. information, such as your email address, that you enter when you register with our website;
  4. information that you enter when you create a profile on our website—for example, your name, profile pictures, gender, birthday, relationship status, interests and hobbies, educational details, and employment details;
  5. information, such as your name and email address, that you enter in order to set up subscriptions to our emails and/or newsletters;
  6. information that you enter while using the services on our website;
  7. information that is generated while using our website, including when, how often, and under what circumstances you use it;
  8. information relating to anything you purchase, services you use, or transactions you make through our website, which includes your name, address, telephone number, email address, and credit card details;
  9. information that you post to our website with the intention of publishing it on the internet, which includes your username, profile pictures, and the content of your posts;
  10. information contained in any communications that you send to us by email or through our website, including its communication content and metadata;
  11. any other personal information that you send to us.

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy

D. Using your personal information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following:

  1. administering our website and business;
  2. personalizing our website for you;
  3. enabling your use of the services available on our website;
  4. sending you goods purchased through our website;
  5. supplying services purchased through our website;
  6. sending statements, invoices, and payment reminders to you, and collecting payments from you;
  7. sending you non-marketing commercial communications;
  8. sending you email notifications that you have specifically requested;
  9. sending you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);
  10. sending you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
  11. providing third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);
  12. dealing with inquiries and complaints made by or about you relating to our website;
  13. keeping our website secure and prevent fraud;
  14. verifying compliance with the terms and conditions governing the use of our website (including monitoring private messages sent through our website private messaging service); and
  15. other uses.

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

Your privacy settings can be used to limit the publication of your information on our website and can be adjusted using privacy controls on the website.

We will not, without your express consent, supply your personal information to any third party for their or any other third party’s direct marketing.

E. Disclosing personal information

We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with any ongoing or prospective legal proceedings;
  3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  4. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
  5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this policy, we will not provide your personal information to third parties.

F. International data transfers

  1. Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
  2. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China, and India.
  3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
  4. You expressly agree to the transfers of personal information described in this Section F.

G. Retaining personal information

  1. This Section G sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations regarding the retention and deletion of personal information.
  2. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
  3. Without prejudice to article G-2, we will usually delete personal data falling within the categories set out below at the date/time set out below:
    1. personal data type will be deleted {ENTER DATE/TIME}; and
    2. {ENTER ADDITIONAL DATES/TIMES}.
  4. Notwithstanding the other provisions of this Section G, we will retain documents (including electronic documents) containing personal data:
    1. to the extent that we are required to do so by law;
    2. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
    3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

H. Security of your personal information

  1. We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.
  2. We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
  3. All electronic financial transactions entered into through our website will be protected by encryption technology.
  4. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
  5. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

I. Amendments

We may update this policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you understand any changes to this policy. We may notify you of changes to this policy by email or through the private messaging system on our website.

J. Your rights

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to the following:

  1. the payment of a fee {ENTER FEE IF RELEVANT}; and
  2. the supply of appropriate evidence of your identity ({ADJUST TEXT TO REFLECT YOUR POLICY for this purpose, we will usually accept a photocopy of your passport certified by a notary plus an original copy of a utility bill showing your current address}).

We may withhold personal information that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes.

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

K. Third party websites

Our website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

L. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

M. Cookies

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. {SELECT ACCURATE PHRASING We use only session cookies / only persistent cookies / both session and persistent cookies on our website.}

  1. The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:
    1. we use Google Analytics and Adwords on our website to recognize a computer when a user {INCLUDE ALL USES THAT COOKIES ARE USED FOR ON YOUR SITE visits the website / track users as they navigate the website / enable the use of a shopping cart on the website / improve the website’s usability / analyze the use of the website / administer the website / prevent fraud and improve the security of the website / personalize the website for each user / target advertisements which may be of particular interest to specific users / describe purpose(s)};
  2. Most browsers allow you to refuse to accept cookies—for example:
    1. in Internet Explorer (version 10) you can block cookies using the cookie handling override settings available by clicking “Tools,” “Internet Options,” “Privacy,” and then “Advanced”;
    2. in Firefox (version 24) you can block all cookies by clicking “Tools,” “Options,” “Privacy,” selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and
    3. in Chrome (version 29), you can block all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Content settings,” and then selecting “Block sites from setting any data” under the “Cookies” heading.

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

  1. You can delete cookies already stored on your computer—for example:
    1. in Internet Explorer (version 10), you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835 );
    2. in Firefox (version 24), you can delete cookies by clicking “Tools,” “Options,” and “Privacy”, then selecting “Use custom settings for history”, clicking “Show Cookies,” and then clicking “Remove All Cookies”; and
    3. in Chrome (version 29), you can delete all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Clear browsing data,” and then selecting “Delete cookies and other site and plug-in data” before clicking “Clear browsing data.”
  2. Deleting cookies will have a negative impact on the usability of many websites.

 

Hvad er GDPR?

General Data Protection Regulation (GDPR) er et sæt love, som blev skabt for at beskytte borgeres personlige data i den Europæiske Union (EU). Rådet i den Europæiske Union, Europa-Parlamentet, og Europa-Kommissionen slog sig sammen, for at hjælpe folk til bedre kontrol over deres personlige data.

Officielt godkendt af Europa Parlamentet i 2016, EU tillod en to-årig overgangsperiode for virksomheder og organisationer, til at leve op til de nye regulativer. Derfor, fra 25. maj 2018, vil enhver virksomhed, som ikke lever op til de nye GDPR love, være i konflikt med loven.

Hvem er påvirket af GDPR?

Enhver business, som opererer indenfor EU, og enhver virksomhed som laver forretning, eller håber at lave forretning, med EU-borgere, skal overholde de nye love. Selv virksomheder udenfor EU er påvirket, hvis de tilbyder varer eller services til borgere indenfor EU, og enhver som holder personlige data på EU-borgere kan straffes, fra den 25. maj 2018.

Hvilke slags data hører ind under GDPR?

Enhver information klassificeret som personlige detaljer, som kan bruges til at identificere en borger i EU, er beskyttet af GDPR og inkluderer, men er ikke begrænset til følgende data:

  • Navn
  • Billede
  • E-mailadresse
  • Sociale media indlæg
  • Personlige medicinske informationer
  • IP-adresse
  • Bankdetaljer

Mindreårige kan ikke lovligt give samtykke til brug af deres personlige data, derfor skal forældre eller værger af børn i alderen 16 år eller derunder, spørges om tilladelse, før en virksomhed kan bruge mindreåriges data.

Hvorfor bør virksomheder leve op til GDPR?

Enhver business som ikke lever op til GDPR den 25. maj, kan idømmes store bøder af EU, i størrelsen op til 4% eller 20 millioner Euro af globale indtægter, afhængig af hvilken er højest. Og, der er flere straffe hvor denne kommer fra, afhængig af lovovertrædelsen.

Måske endnu vigtigere, virksomheder som ikke lever op til de nye love, vil miste pålidelighed på markedet. Med andre ord, at leve op til GDPR lovene, bidrager til at sikre tillid hos virksomhedens kunder og besøgende til deres webside. Når folk føler sig trygge, så er de mere villige til at gøre forretninger med organisationen. At leve op til GDPR er ikke kun lovgivning – det er god forretning.

Hvad sker der, hvis der er databrud?

Hvis der er databrud, hvilket er når en udenforstående får adgang til et individs data uden tilladelse, så kræver GDPR, at virksomhederne informerer de rette databeskyttelsesmyndigheder indenfor 72 timer. Virksomheden skal også informere påvirkede individer så hurtigt som muligt. Det er vigtigt at bemærke, at GDPRs primære mål er at beskytte brugeres private informationer.

Hvordan vil de nye fortrolighedspolitiker se ud?

Nu da du forstår baggrunden for de nye love, og noget af det grundlæggende ved lovene selv, så er her nogle retningslinjer for hvordan du skriver din fortrolighedspolitik, så den lever op til GDPR:

  1. Vær sikker på at din politik er kort og præcis. Fortrolighedspolitiken skal have tre grundlæggende elementer: den skal være præcis og nemt tilgængelig; Den skal være skrevet i klart sprog, så selv et barn kan forstå den, og den skal være gratis.
  2. Forklar dit brug af data. Beskriv hvad du skal bruge data til, som du indsamler. Eksempelvis, erklær om du vil bruge det til marketingformål, eller til at sælge til tredjepart.
  3. Forklar dit brug af cookies. Hvis du bruger cookies til online adfærdsreklame, som sporer besøgendes interesser og online vaner, så bliver du nødt til at fortælle dine websidebesøgende det.
  4. Vær gennemskuelig med hensyn til deling af data med tredjepart. Erklær tydeligt med hvem du vil dele data du indsamler, og til hvilket formål. Mens det er indenfor loven at dele information om individer med revisorer, sociale netværk og kundeserviceleverandører, blot for at nævne nogle få, så er det ulovligt ikke at informere dine websidebesøgende.
  5. Forklar den individuelles rettigheder. Det kræves, at du forklarer hvilke fortrolighedsrettigheder dine besøgende har. Deres rettigheder inkluderer følgende:
  • De kan bede om, at deres data bliver slettet eller rettet
  • De kan tilgå dataene som virksomheder har om dem
  • De kan bede om, at deres data overføres til anden part
  • De skal give accept til, at deres data anvendes
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