More about abandoned shopping cartsAs you can see, many people come to your site looking for something to buy, add this item or items to their shopping cart, and then for some reason they abandon their shopping cart. Sometimes the reason for this can be something as simple as, for example, they need to pick up the kids from school or they had to make a long roll call. Overall, it has been reported that 67% of people abandon their shopping cart, which is a lot of lost money for your business. The solution is the recovery tool, which will send an email to the customer to follow up on why they abandoned their shopping cart at Checkout. This is all automated on the dashboard, so you don’t have to lift a finger. At the end of the day, if you manage to recover at least 10% of abandoned carts, you can add anything from $1,000 to $10,000 to your bottom line (depending on the cost of sales).
Your email templateBut it’s not all about the abandoned cart itself. The conversion will happen with what you write in the email template that Shopify will automatically send. So when writing an email, you need to perfect the subject line and body content. Here, we give you three tips:
- The subject line: The first thing the customer will see in their inbox will make this a good call to action. “Oops, looks like you forgot something”, “You have items awaiting Checkout”, something that provokes the reader to open the email.
- Content: Be sure to mention what the potential customer has left in their shopping cart, along with a link to the cart. Doing so increases the chances that they will understand that you are helping them get to the website and checkout step with a single click.
- Finally, our third tip is to make sure you mention your business in the email, at the top, and in the signature.