Top 7 Email Marketing Services - 2020

Choose the Right Email Marketing Service For Your Business to Get the Best Results From Your Email Campaigns
  • •  Send beautiful and engaging emails and newsletters
  • •  Maximize customer engagement with advanced automation and API access to send emails based on time of day or specific user actions
  • •  Easily track email campaign data, such as email open rates and click-through rates
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Last Updated: February 2020 Disclosure
Our score
Editor’s pick
Constant Contact
  • Stunning, responsive templates that look great on any device
  • User-friendly drag and drop editor that makes email customization easy
  • 60 Day Free Trial
  • Easy integration with Facebook, Outlook, Gmail, Excel and more
  • 24/7 Live support
Why Should You Choose Constant Contact

Constant Contact is a great choice for small and medium-sized businesses, non-profits, and email marketing beginners. It allows you to easily create professional emails and newsletters that deliver real results. In addition to providing an easy to use interface, there is a wide variety of fully responsive and mobile-friendly templates to choose from.

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  • Both drag and drop and HTML editors
  • Advanced segmentation features
  • Perfect Timing feature to optimize delivery times
Why Should You Choose GetResponse

As an all-in-one online marketing platform, GetResponse lets you do everything, including creating emails, webinars, landing pages and marketing automation. A key strength of this service is that it lets you tailor your marketing campaigns to your specific industry, allowing you to meet your unique business needs and KPIs.

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Active Campaign
  • Granular list segmentation
  • Powerful marketing automation
  • 5-version split tests
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Why Should You Choose Active Campaign

Perfect for bloggers, agencies, e-commerce business and SaaS. ActiveCampaign offers unmatched access to powerful marketing automation solutions. From event tracking, e-commerce automation to a robust sales CRM platform, ActiveCampaign goes the extra mile to advance your email marketing performance at comparably great prices.

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  • Industry-specific customizable templates
  • Photo editing
  • HTML templates
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Why Should You Choose Benchmark

Small businesses as well as those with international operations will find an efficient and affordable solution for their email marketing campaigns in Benchmark. Users sending just a few emails a month to fewer than 2,000 people can enjoy most features for free. There are great-looking mobile responsive templates to choose from and a feature-rich drag and drop editor that has an almost zero learning curve.

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  • 700+ mobile responsive HTML email templates
  • Phone, live chat and email support
  • Integration with social media, landing pages, shopping carts
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Why Should You Choose AWeber

An all-around service, Aweber’s easy to use platform lets you build, send and track email campaigns in minutes. While the templates are not as slick, they are customizable, mobile-friendly and come in a wide array. Users can access free resources to improve their email marketing skills. Aweber’s biggest selling point is its award-winning customer support—the support team can easily be reached by live chat, email or phone.

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  • Landing page creator
  • A/B testing and advanced reporting
  • Integrations with Salesforce, Magento, Shopify, etc
Why Should You Choose VerticalResponse

Small business owners just getting started with email marketing will benefit the most from the user-friendly and comparably affordable solutions that Vertical Response offers. There’s an impressive range of easily customizable templates and a drag and drop editor that requires no coding or designing experience to create campaigns. Throw in personalized email management support, live chat, a robust reporting tool and Vertical Response becomes a real keeper.

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Elite Email
  • Fully Responsive and Mobile Friendly
  • “Free Forever” plan for small lists
  • Real-Time Reports and Analytics
Why Should You Choose Elite Email

In addition to a selection of fully responsive design templates and an easy to use drag-and-drop editor, Elite Email offers several other powerful features to capture and manage your contacts. These features include customized signup forms and popup buttons, list segmentation, and sharing emails on social media. Elite Email offers a built-in image editor to resize, crop, add text, add effects, and adjust colors. You also get free unlimited storage to store all of your images.

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Latest User Reviews

  • I'm the office manager for a small business, and I was tasked with coming up with an email marketing solution that wouldn't kill our budget. Constant contact fit that bill. It has a ton of great features such as email scheduling, real-time reporting, and tracking options. I was able to manage multiple contact lists and was able to remove duplicate contacts automatically. The best part is that you don't need to be a design or tech wizard to use this product. It's perfect for any small business in my opinion.

    Rated 5 by Alister Yoder
  • This is an excellent tool for any small business looking for reliable email market software. I really appreciated the drag and drop functionality as it didn't require a ton of tech expertise. You can create promos emails, newsletters and more with just a few clicks. Better still, you can assign multiple admins, allowing you to split up the workload. One of us does newsletters while the other does general promotional emails. The templates are great as well and make our job so much easier.

    Rated 5 by Karis Holland
  • I seldom have a business investment that pays for itself in less than 60 days, but that's what I got with Aweber. What amazed me about this software is how well it integrated with other programs I was already using. The automation tools made it easy to keep in touch with customers and get them to revisit my site. A recent new client told me that the only reason they even visited my site was that my email looked remarkably professional. Their business alone more than paid for the service.

    Rated 5 by Sanna Clarke

You probably know the advantages of email marketing by now.  Numerous studies have shown that email marketing can increase conversions, boost sales, increase customer loyalty, improve up-selling and crossing-selling opportunities, and can increase foot traffic to a physical store.

Email marketing is also one of the most affordable online marketing strategies and it offers real value for the money. To realize these benefits you must do email marketing the right way. This is why you need an email service provider to help your business to successfully acquire, nurture and engage customers.

Here are some reasons why you need an email service provider and the benefits to your business.

Easily Manage Subscribers

Can you imagine manually adding and removing hundreds or thousands of subscribers from your mailing list? The process would obviously be very cumbersome and prone to many errors.

An email marketing service takes the hassle out of managing your email list. With such a service, you can easily create a sign-up form and embed the form on your website where site visitors can and opt-in to your list. This allows you to grow your subscriber list automatically. Those who unsubscribe are automatically removed from the list.

The major email service providers will also allow you to segment your subscribers according to specific characteristics so you can send relevant emails to the right group of subscribers.

Create Targeted Campaigns

Unlike your regular email client, an email service provider lets you create a coordinated email campaign and to convey a coherent and engaging message to prospective and current customers.

An email service provider will give you access to many tools such as a drag and drop or HTML editor to create visually engaging emails. You can also access email templates that make it super simple to create stunning emails quickly, something that is obviously not possible with your regular email client.

With an email service provider, you are able to automate your marketing campaign, which gives you time to focus on the most important aspects of your business.Whether your campaign goals are to nurture leads, increase subscriptions, or boost conversions, an email service lets you automate many of these processes.

Track and Analyze Results

Testing and analyzing results is one of the most crucial aspects of email marketing. Without testing your strategies and analyzing the results, it can be difficult to tell what aspect of your campaign is working and what is not working.

Email services provide excellent tools that take the fuss out tracking and analyzing your email marketing efforts. With these tools, you can easily find out the number of recipients who opened your email, clicked on the links, and the links that received the most clicks. You will also be able to see bounce rates, conversion rates, subscriber engagement trends and so much more.

Avoid Being Blacklisted as a Spammer

When you send too many emails at a go from your regular mail client, recipients could label you as a spammer. Bulk email from a regular client definitely raises a red flag.

If you are blacklisted as a spammer, all major internet service providers (ISPs) will block your company domain so it will be completely impossible for you to send any emails.

When your company domain is blacklisted, it can be difficult to correct and this could ruin your entire marketing campaign. Using a professional email service will help you avoid this. You will be able to send bulk mail to your customers without running the risk of being blacklisted. ISPs recognize email service providers as safe senders.

What is an email marketing service?

An email marketing service is a platform that enables you to create and send bulk emails to a list of subscribers, manage these subscribers across multiple lists, and track and analyze your email campaigns.

Is email marketing still relevant to my business?

Yes. Many studies continue to show that email marketing performs better than offline, search engine and social media marketing. It is also the most inexpensive method of generating leads. The fact that almost everyone today has a mobile phone means that up to 90% of consumers are always able to access email no matter where they are.

How do I choose the right email service provider for my business?

When selecting an email service provider, there are several things you should consider. These include:

Ease of use: User-friendly email services improve your email campaign’s overall efficiency and reliability. Most providers allow you to try their platform free so you can test how easy it is to use the platform.

Campaign automation: Email marketing services providers provide various forms of automation, allowing you to customize your campaigns to which makes it easier to customize and automate your marketing campaigns based on time (e.g. once a week) or on specific user actions (e.g. opens, clicks, etc.)

Integration with other services: A good email service enables integration with many important third-party services such as social media, e-commerce, and CRM platforms. Third-party app integration improves the efficiency of your automated campaigns.

Customer Support: Good customer support is critical, but does not always come easy. Find out if the email service provider offers support to help you get the most out of your campaigns. You also want to check if you can receive reliable support via channels such as live chat, phone, and email.

How do I know if my email campaign is successful?

Almost all email marketing services include comprehensive and easy to use analytics that are essential to understanding, evaluating, and optimizing your email campaigns. Without analytics, you’re just blindly sending out emails. Analytics will report on the success of your emails, such as how many (and when) emails were opened and the click-through rate for each of the links in the body of your email. Email analytics can also help you split test your emails to determine which subject line or call to action is the most successful.

Do I Need Any Special Skills to Use an Email Service?


Most email marketing platforms are easy to use and do not require you to have HTML skills or knowledge. These platforms come with a drag and drop editor that simplifies the process of creating your first email. Many email services let you save and reuse specific emails as a template for future campaigns.

Ready to get started? Go back to the top of the page to see our top website builders.