You probably know the advantages of email marketing by now. Numerous studies have shown that email marketing can increase conversions, boost sales, increase customer loyalty, improve up-selling and crossing-selling opportunities, and can increase foot traffic to a physical store.
Email marketing is also one of the most affordable online marketing strategies and it offers real value for the money. To realize these benefits you must do email marketing the right way. This is why you need an email service provider to help your business to successfully acquire, nurture and engage customers.
Here are some reasons why you need an email service provider and the benefits to your business.
Easily Manage Subscribers
Can you imagine manually adding and removing hundreds or thousands of subscribers from your mailing list? The process would obviously be very cumbersome and prone to many errors.
An email marketing service takes the hassle out of managing your email list. With such a service, you can easily create a sign-up form and embed the form on your website where site visitors can and opt-in to your list. This allows you to grow your subscriber list automatically. Those who unsubscribe are automatically removed from the list.
The major email service providers will also allow you to segment your subscribers according to specific characteristics so you can send relevant emails to the right group of subscribers.
Create Targeted Campaigns
Unlike your regular email client, an email service provider lets you create a coordinated email campaign and to convey a coherent and engaging message to prospective and current customers.
An email service provider will give you access to many tools such as a drag and drop or HTML editor to create visually engaging emails. You can also access email templates that make it super simple to create stunning emails quickly, something that is obviously not possible with your regular email client.
With an email service provider, you are able to automate your marketing campaign, which gives you time to focus on the most important aspects of your business.Whether your campaign goals are to nurture leads, increase subscriptions, or boost conversions, an email service lets you automate many of these processes.
Track and Analyze Results
Testing and analyzing results is one of the most crucial aspects of email marketing. Without testing your strategies and analyzing the results, it can be difficult to tell what aspect of your campaign is working and what is not working.
Email services provide excellent tools that take the fuss out tracking and analyzing your email marketing efforts. With these tools, you can easily find out the number of recipients who opened your email, clicked on the links, and the links that received the most clicks. You will also be able to see bounce rates, conversion rates, subscriber engagement trends and so much more.
Avoid Being Blacklisted as a Spammer
When you send too many emails at a go from your regular mail client, recipients could label you as a spammer. Bulk email from a regular client definitely raises a red flag.
If you are blacklisted as a spammer, all major internet service providers (ISPs) will block your company domain so it will be completely impossible for you to send any emails.
When your company domain is blacklisted, it can be difficult to correct and this could ruin your entire marketing campaign. Using a professional email service will help you avoid this. You will be able to send bulk mail to your customers without running the risk of being blacklisted. ISPs recognize email service providers as safe senders.