Reviews and expert opinion Sprout Social

An Efficient Social Media Management Solution

Although Sprout Social is newer than most of the Social Media management tools that we have featured, they are easily one of the best.

With the ability to compare yourself against competitors and analyze data that includes daily mentions and engagements, Sprout Social gives you a wealth of business intelligence at your disposal.

Whether you are looking to link up all your social media accounts to manage from one place, or follow influential players in your niche, Sprout Social has a few tricks to deliver this information to you at a competitive price.

Why Choose Sprout Social?

• Link up all your social media accounts
• Find influential users and engage with them
• Generate in-depth reports to your clients

Wondering if Sprout Social is the best option for your social media strategy?
Let us tell you about it!

Helping You Master Your Brand

Analyzing your brand performance is an area that a lot of social media tools struggle with, but Sprout Social goes beyond the limits to provide great analysis for you to really dig deep into insights and engagements.

There are two tabs you really want to focus on, the Discovery tab, where  you can monitor how your brand is performing and get actionable insights on how to improve, and the Reports tab, where you can pull back pretty much any type of report and analyze every area of any social media account to see where you can improve.

Great features but could be better

The only area that keeps Sprout Social from our top ranked tools is the features. It isn’t that they lack features; it’s because some of the features are simply not detailed enough, and are lacking in depth.

For example, I love the fact that you can schedule messages, that’s a key for any social media addict, but for a marketer who wants to begin their week by bulk uploading a selection of messages, Sprout Social won’t let you do this, as they only allow for a single message to be scheduled at a time.

One of the nicest touches is the fact that you can watch and measure trending metrics as they change over time. This will help identify new topics that your followers are interested in.

The usability factor and the features offered by Sprout Social tend to go hand-in-hand, there are no confusing stats or graphs, everything is easy to understand and clearly presented.

The New Kids Have Got it Nailed

Sprout Social uses the latest technology in both their own site and services. This turns using Sprout Social a very positive experience, with easy navigation to all important features.

As soon as you login for the first time, you’ll know exactly where to go and how to get started. All the tabs clearly identify what you will find behind them, which makes life a lot easier.

One of the biggest plus points to it is the home dashboard, which collects various bits of data from your social media accounts, and displays them in a stylish infographic presentation. You could quickly scan through and see your demographics and group trends from the past week or month.

All in all, the interface is brilliant and so easy to use that anyone should be able to get started without a problem.

A flawless support section, powered by ZenDesk

Sprout Social has a knowledge base of frequently asked questions, and a selection of video tutorials that will help you make the most out of the platform and improve your social performance.

They also have a live chat, which you can find under the settings cogwheel icon when you are logged in.

Finally, there’s an email address and US phone line readily available at the footer of their website.

• Email Support
• Phone Support
• Live Chat
• Knowledge Base
• Video Tutorials

Other services are cheaper, but you do get a free trial

The highlight in this section is that you can sign-up for a 30 day free trial of any package, without entering your credit card details. This is ideal for those who are security conscious, or may forget to cancel at the end of the 30 days.

The price range is relatively high if you’re only planning to use it as a social media management tool. However, agencies and more advanced users will be able to take advantage of some rare features, such as monitoring specific keywords, locations and profiles, and using the CRM feature to better know your clients.