How To Choose The Best Email Marketing Service

Our experts at Website Planet have scoured the web for the top email marketing services, put them to the test and reviewed each one for you. When searching for which email marketing service to implement, there are few criteria to keep in mind; features, templates, pricing, customer support and user friendliness.

We’ve already done the dirty work and dug into each campaigns features, template builders and pricing sheet so that all you need to do is figure out what is most important in your email marketing campaign. How to choose the right platform can feel like a daunting task, but a moment and read over the “Who To Choose” the right service and then check out the reviews.

We sent our experts to review the best of the best, and here’s our top 3:

  1. Get Response
  2. MailChimp
  3. Benchmark

Not Sure what to look for in an email marketing service? Allow us to assist, and offer some tips on finding the best email marketing service for you.

Evaluate yourself

Assess your skill set before getting started. It is important to gauge from the start what already know, and platform is best to fit your skills. We want you to spend more time on creating your newsletter than trying to figure out how to use. Try out the template builders before paying for anything, check that you can find everything and that all the features suit your needs. It is important to pick an email marketing service that you can utilize and works with you not against you. In the Reviews section, you can check which email marketing service accommodates your level. This is no Cinderella story, you know more than you think and should be able to find the right fit easily enough.

How Much Can You Spend?

Nearly all the email marketing services offer a variety of pricing packages. Figure out how much you are willing to spend and start the search from there.

If your budget is $0, don’t worry – there are plenty of email marketing services that offer a free package, and usually without any time limit. However, most of the free packages have limits on how many emails you can send each month. Plus, the paid packages will offer more features and come with no spending limit based on your subscriber list size. If you’re just starting out in the world of email marketing, the free package will suffice until your list size grows. Plus, almost all of the email marketing services offer a free 30 day free trial, so test out a few and see which is most comfortable for building your campaign.

What Do You Need?

What features are most critical for creating a successful email marketing campaign? Or, what features do you want included? What features are you willing to pay for or can you live without. There are dozens upon dozens of features offered in most email marketing services. Almost all these features are included in the paid packages, and available for you to play with in the 30 day free trial. Know that maybe you don’t need all the features offered to create a great email newsletter. Take the time to explore all the features, try them out and see which features are most pertinent for your campaign. Then, check the reviews to see which platforms offer the right package to fit your campaign needs.

Don’t Sweat, Use A Template

Not a professional graphic designer? Don’t want to spend the money on hiring one? No worries, nearly all email marketing services have loads of killer templates for you to choose from edit and send out. The hardest part for you, is settling on your favorite template.

Take the time to browse the template options that each email marketing service offers. Some of the services offer so many templates it might be hard for you to settle on just one. This is a blessing and a curse, but the more templates, the more choices for you to narrow down the right match. Starting with a template and not from scratch will save you time and the headache of figuring out to create your campaign.


We mentioned earlier how important it is to “know thyself,” that really comes into play here in the customization and user friendliness of the email marketing services. After you assess your skills, see that you can easily use each email service. Is the template builder giving you more trouble than help? Can you find all the features quickly and easily? Are you full of questions and no answers to be found?

We can’t say it enough – try it first! Before committing to anything and paying out the wazoo, make sure you are comfortable with the service that you settle on. Every platform allows you to sign up free. Do it. There is no limit on how many services you try out before committing to just one. Think of it as speed dating with email marketing. You need to be able to use the service you choose and be happy with it. Check the reviews, try out the platforms and see which one you like using the most.  Work with the service, not against it.

Help Me!

We know that not everyone is an email marketing professional and that some people might be just starting out. That’s why it is important to choose an email marketing service that has a superior customer support and learning center. Ask yourself, can I chat with a customer representative? Is there a phone number or contact email? What about tutorial videos, FAQ and forums to have my questions answered?

Before any problems arise, test the customer support. Create an imaginary “problem” and see if you can find the answer in the FAQ section. No? Call them up, send an email try ping them on the live chat. See that your questions are answered in a timely fashion and clearly. You don’t want to run into any speed bumps while in the middle of creating your campaign.

Remember, every email marketing platform has its pros and cons. See that the platform you choose has more pro’s than con’s and that you are comfortable using the service to create and send out your email campaigns. Get started now – check out the awesome reviews we’ve put together and start to narrow down your search!

Check out the best Email Marketing Reviews