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Revolutionizing Out-of-Home Advertising: An Interview with Judah Longgrear, Founder of Nickelytics

Revolutionizing Out-of-Home Advertising: An Interview with Judah Longgrear, Founder of Nickelytics

Luka Dragovic
In a world where traditional advertising often falls short of capturing consumer attention, Judah Longgrear founded Nickelytics to revolutionize how businesses connect with their audiences.

Driven by his passion for entrepreneurship, Judah envisioned a platform that seamlessly integrates advanced technology with out-of-home advertising. In his interview with Website Planet, he explains how Nickelytics leverages mobile assets such as gig economy vehicles, rideshare tablets, and autonomous delivery robots to deliver hyper-local, targeted campaigns.

This innovative approach not only enhances consumer engagement but also provides brands with valuable insights through real-time data analytics, setting a new standard for effective advertising.

What inspired the creation of Nickelytics?

I founded Nickelytics with a deep-seated passion for entrepreneurship and a vision to redefine how businesses connect with their audience through innovative out-of-home advertising solutions. Our platform transforms traditional advertising into a hyper-local, seamless experience akin to posting online ads.

We specialize in leveraging mobile assets such as gig economy vehicles, rideshare tablets, and autonomous delivery robots to deliver effective out-of-home campaigns.

Can you explain how Nickelytics combines technology with advertising?

Nickelytics integrates advanced technology into out-of-home advertising channels to deliver targeted and measurable campaigns. Our platform utilizes AI and data analytics to optimize ad placements and track consumer interactions in real-time.

By leveraging mobile assets and innovative ad formats, we enhance consumer engagement and provide brands with actionable insights into campaign effectiveness.

What are the key benefits of using Nickelytics for out-of-home advertising?

Using Nickelytics offers brands unparalleled benefits in out-of-home advertising. We provide precise audience targeting capabilities, real-time campaign optimization, and comprehensive analytics to measure ROI effectively. Our platform enhances brand visibility and consumer engagement in high-traffic urban environments, delivering impactful advertising experiences.

How do you measure the effectiveness of your advertising campaigns?

We measure campaign effectiveness through a sophisticated analytics dashboard that tracks key metrics such as impressions, engagement rates, and digital retargeting success. By analyzing consumer behavior data mapped to specific venues and demographics, we provide brands with actionable insights to refine and optimize their advertising strategies dynamically.

Can you share a success story or a particularly impactful campaign you’ve run?

One of our impactful campaigns involved partnering with the Miami Marlins to integrate our autonomous delivery robots into loanDepot Park. This initiative not only enhanced fan engagement through interactive experiences but also set a new standard for sports venue advertising. By leveraging our technology alongside Kiwibot’s robots, we transformed the stadium environment into a dynamic advertising platform, delivering measurable results and enhancing the fan experience.

What are your future plans for expanding or enhancing Nickelytics’ services?

Moving forward, we are focused on expanding our autonomous delivery advertising capabilities and enhancing our self-serve DOOH offerings. We aim to scale our robotics network across various sports venues, continuing to innovate and set new benchmarks for fan engagement and operational efficiency.

Additionally, we are committed to strengthening our partnerships with agencies and global brands, ensuring Nickelytics remains a leader in leveraging technology to redefine out-of-home advertising.

Find out more at: www.nickelytics.com

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