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Great Website Content: 2 Ways to Get It. Which is Right for You?

Barbara Harris

Quality content is what your website needs if you want your online business to…

  1. Rank high in Google
  2. Drive traffic
  3. Earn income

So, now that you understand the importance of quality content to achieve those goals, the next step for you is to get some good content for your website.

Unfortunately, there is no tree that grows good website content—which means you have two choices on getting the content. You can…

  1. Write the website content yourself
  2. Hire someone else to write your content

Let’s take a look at the advantages and disadvantages to each one. Hopefully, this will help you decide which way to go for your own business online.

Advantages of Writing Yourself

Unique and Consistent Voice. Writing your own content will enable you to express your own unique voice and style. It will give your website a personal touch that can create a loyal reader base who will grow to recognize your writing and incidentally, your brand.

Reduced Cost. If you’re low on funds, writing yourself is a great way of reducing costs. Being involved in the content of your website will give you more input and understanding into what your website needs, while saving you from exorbitant fees of various experts.

Everything is Up to You. Writing on your own gives you more control over what goes into your website and when. The quality and amount of time it takes you is entirely in your hands. However, there is a flipside to this, inexperience in writing could mean that you won’t get the quality you want, when you want it.

Advantages of Outsourcing

Scale. If you have a big business, or planning to have multiple site, hiring freelance writers will help you produce a lot more content for much less time. After all, you can only write as much content as you have free hours in the day.

Free Up Your Time. Running a business can be very time consuming. It is likely that you will find yourself with very little time for writing. Apart from enabling you to produce more content, outsourcing means that you wouldn’t have to worry about how much of your time is spent in writing.

Technical Expertise. Writing on your own is not as easy it may seem. If you don’t have that creative bug in you, a professional writer will bring expertise and experience to your website content. Nevertheless, you still need to make sure that your writer can meet deadlines while giving you quality content.


If you have a talent for writing web copy that’s conversational, entertaining yet enlightening, and you have the time, then go for it. This is especially true for freelancers and small business owners who don’t have many employees. Again, if your writing “voice” resonates with readers, this can greatly enhance your brand.

On the other hand, if you don’t have a knack for writing web copy that people enjoy reading, and just the thought of doing it stresses you out, then you should definitely hire a professional. Finding a good writer for your business can be well worth the investment.

Regardless of which way you choose to go about getting your content, you will still need to know what good content looks like, whether written by you or somebody else. Otherwise, you could waste a lot of time and money on mediocre to lame content.

Do you have an eye for good website content for your business niche? If you aren’t sure, take a look at the next section, which will help you spot good online content when you see it, and the not-so-good stuff, too.

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