A few days ago we published our first part in this Viral Loop Marketing guide, today we are going to finish up with an example of Viral Looping along with how you can implement it with existing products.
First things first, if you haven’t read part 1 then set aside a few minutes to catch-up with us before we move on here.
Example of a Viral Expansion Loop
Any product or business has the capacity to implement a viral expansion loop, although it might take a bit of creativity. The best example of this type of marketing is an online platform where users can create their own social networks. They go to the company’s website, set up their account, design their network, and then invite others to join the network they’ve created. In this instance, spreading the word about the company is a natural part of using the product. After all, what’s the point of creating your own social network if you’re not going to invite anyone to it?
One of the reasons viral loop marketing isn’t more commonly used, although the benefits of the approach are made painfully clear, is that it can prove difficult to come up with ways to use this form of marketing for products and services that haven’t been designed to encourage sharing in this way.
Implementing Viral Expansion Loops with Existing Products
Think that it’s only online companies offering digital products that are able to create viral expansion loops? Think again. This form of marketing is actually very old.
Consider the telephone, as there had to be that very first customer. The product would have proved useless to them if they had no one else to call. By the very nature of the product, those first few phone users were highly motivated to encourage others to buy.
There’s no doubt that many of those who want to benefit from viral loop marketing will want to go back to the drawing board with their product designs. However, where there are existing products that wouldn’t necessarily fit in with the concept of viral expansion loops, there are other approaches that can be taken to implement this form of marketing.
Campaigns and processes can be created around the product to create the loops instead of using the product itself. It means simply coming up with a set of user instructions that includes sharing with others as one of the steps.
An example of this is offering discounts and coupons for which users must post a link from the company’s website to Facebook or Twitter in order to get. While this approach to viral loop marketing might not be quite as effective as having a product that naturally creates viral expansion loops, it’s a way to reap the some of the benefits of this type of marketing without having to create a product specifically for it.