Email marketing services are almost indispensable today for any marketer or business that wants to expand its customer base. Email marketing services help you create better emails, schedule them, and track and analyze their success. They also carry many useful features that help businesses grow their revenue. We compare two popular email marketing service platforms, GetResponse and Constant Contact, so that you can make an informed decision.
Constant Contact Highlights
Constant Contact is highly popular thanks to its extremely intuitive and powerful email editor. The many email templates are very appealing and with over 300 apps and integrations, Constant Contact connects with all of the other pieces of your business.
- Very easy to use email editor
- More apps and integrations than any other service
- Plenty of educational resources for marketers and Constant Contact users
Constant Contact is ideal for small to medium-sized businesses and for users without much experience at email marketing. If you’re looking for an email marketing service platform for beginners, Constant Contact is your best choice.
GetResponse stands out for its extensive marketing automation options. It caters to businesses of all sizes and it boasts extra features like webinar hosting and customer relationship management (CRM).
- Extensive automation options and workflow functionality
- Doesn’t accept email addresses from disposable accounts like Mailinator
- Plenty of auto-scheduling options
GetResponse is best for larger companies and enterprises which need a large-scale, powerful, and customized solution for complex marketing automation. If you’re looking for an efficient, all-in-one marketing platform, GetResponse is a good option.
You can add contacts to Constant Contact manually, by uploading a file or importing them from Outlook, Google mail, or another CRM. Add contacts through customized signup forms and automatically sort them into lists.
It’s easy to click and move contacts from one list to another. There’s also the option of automatically adding contacts to specific lists according to which link they click on in an email and assigning tags to contacts so that you can track their responses.
Constant Contact offers a very easy to use, smooth email editor with a choice of templates to get you started. You can personalize emails with the recipient’s name and choose your greeting. The image library holds up to 2GB of images and media to customize your emails.
Constant Contact’s email automation is limited, but you can set up an automation workflow when someone joins your list or in response to classic events such as a contact’s birthday or anniversary.
You can easily schedule your email to be sent at a specific time or create recurring emails that are sent on the same date every year. There’s also an option to set emails to be sent in a particular order or a certain number of minutes, hours, or days apart.
Constant Contact lets you track your emails with real-time updates. You can see the open rate, click-through rate, bounces, and unsubscribe requests on an easy to use dashboard and compare up to five emails.
Create an event, send out invitations, track RSVPs, and more with event marketing. You can create a custom event landing page and manage responses directly from your emails.
Surveys, Polls, and Offers
With Constant Contact you can easily include surveys, polls, and donation requests in your emails. You can collect donations from within the Constant Contact app.
You can add contacts manually by uploading files from your computer or by importing them from over 20 supported sources and integrations. GetResponse fields a built-in CRM so that you can stay on top of all the information you need about your customers. GetResponse doesn’t allow subscriptions from disposable email addresses and offers both single and double opt-in. You can create customized signup forms and automatically sort subscribers into segmented lists.
Choose from hundreds of templates to create a customized, professional email. More experienced users can switch to the HTML editor to carry out their own coding. You can add one of hundreds of stock images or save your own media in the built-in media library. Personalized content can be added throughout your email, from the recipient’s name to other customized details.
GetResponse offers advanced email scheduling tools which predict the best time to deliver your email. You can also set emails to be delivered internationally at local time.
Set workflows to automatically send emails in response to particular events, or set weekly or daily tips or educational email cycles using a drag-and-drop scheduler.
With GetResponse’s segmentation features you can create contact lists to receive targeted emails according to any criteria you choose. You can also segment according to message engagement.
Stay on top of open rates, bounce and unsubscribe rates, clicks, and shares from an easy to use dashboard. GetResponse lets you track your emails’ progress around the world in real-time. You can also compare emails to see which ones are more effective.
GetResponse includes full-scale workflows using advanced logic patterns. You can react to customer behavior with automated emails using an intuitive, drag and drop editor.
GetResponse offers full split testing capabilities so that you can try out different email elements and see which ones perform best.
Host and promote webinars through GetResponse.
Ease of use
The layout of the dashboard is intuitive and logical and it’s easy to set it up and get started. Creating a beautiful email is simple, thanks to the easily customizable templates, and drag-and-drop elements. Constant Contact also helps even the inexperienced to build and grow their email lists. Sorting contacts into multiple lists and moving them from one to another is also simple, although editing user records is more cumbersome. Finally, it’s easy to locate the built-in tracking tools, and Constant Contact includes plenty of resources to help you understand your analytics information.
GetResponse offers users a drag-and-drop design editor that includes hundreds of templates. Once you’ve created your email the scheduling options are easily accessible and alterable with a wide range of marketing automation settings. Adding and editing contacts is streamlined, so you can easily segment contacts into different lists and edit their information without having to change pages. GetResponse’s analytics can be accessed from an intuitive dashboard which easily helps you drill down into your tracking statistics and compare and contrast different figures.
When it comes to integrations, Constant Contact really stands out. It offers over 300 apps and integrations through the Constant Contact app marketplace, including key tools such as Shopify, Facebook, Salesforce, Mindbody, Outlook, Zapier, and more.
GetResponse has just over 200 integrations. These include Facebook, PayPal, Google Analytics, and Salesforce. GetResponse has a large and well-organized app store which is impressive but can’t quite match up to Constant Contact.
Constant Contact has three main plans – Lite, Email, and Email Plus, with the exact cost based on the number of contacts you have. The Lite and Email plans share exactly the same features – the only difference is the number of emails you can send per month and the amount of file storage you enjoy. The Email Plus plan steps up a notch with premium features.
Constant Contact allows you to pay monthly, six-monthly, or yearly at a discount of 15% and extends a 30% discount to nonprofits. Constant Contact permits you to change plans even in the middle of a billing cycle. There’s also a one-month free trial offer, no matter which plan you choose.
|Emails per month||10,000||Unlimited||Unlimited|
GetResponse offers four plans – Email, Pro, Max, and Enterprise, with the exact cost depending on how many contacts you maintain. The pricing table is slightly clearer because you can instantly adjust the pricing according to the number of contacts you have. Each plan offers more features than the one before, and the number of users ranges from 1 to 10. GetResponse’s Enterprise plan is slightly different from the other three plans because it’s a custom plan based on your business’ needs, with a minimum contract of one year.
You can pay monthly or for 18 or 24 months in advance and GetResponse will automatically upgrade your pricing if you exceed your contacts limit. GetResponse offers a one-month free trial offer.
|List size||1,000-100,000 contacts||5,000-100,000 contacts||10,000-100,000 contacts||100,000+ contacts|
|Number of users||1||3||5||10|
You want to be sure that all the emails you send through your email marketing service will arrive at their destination, so delivery rates are key. Both Constant Contact and GetResponse have reliably high deliverability rates. GetResponse cites their own delivery rate as 99% and Constant Contact claims their delivery rate at 97.
Constant Contact has an impressive online knowledge base which covers many frequent email marketing issues. It also offers regular educational webinars and events for marketers. If you have trouble setting up or using Constant Contact you can consult the video tutorials or ask the Constant Contact community forum for help before getting in touch with customer support. Customer support is available via live chat or phone, with an international number as well as local numbers for the US, UK, Canada, and Mexico. Phone lines are only open from Monday to Thursday from 8am-10pm and on Fridays from 8am to 9pm, except for the Mexico support line which is open Monday to Friday from 10am to 6pm. Constant Contact doesn’t list an email address for support but does invite users to get in touch via Twitter.
GetResponse has many fans for its 24/7 live chat customer service option. You can also get email support in 7 languages via their email form, but there’s no customer support telephone line. Like Constant Contact, GetResponse also fields an extensive FAQ and troubleshooting section with video tutorials to help you get up and running and regular training webinars, but it doesn’t have the same range of educational resources. Advice for marketers is available as e-books, but there isn’t the same list of educational events.
Overall Winner: Constant Contact
Constant Contact is favored as a simple and easy to use email marketing service provider that makes it easy to create, schedule, and track beautiful emails. It’s ideal for small to medium businesses that want an all-in-one, mobile-ready email marketing solution that includes great support and tutorial information.
GetResponse shouldn’t be dismissed. It’s a powerful and flexible email marketing service provider offering a long list of features. It’s downside is its clunky email editor, and that’s what pushes it below Constant Contact in this face-off.