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Can Too Many Links Have a Negative Impact?

Max Anderson
Max Anderson
111
August 06, 2019

This is one of those age old questions that keep popping up in the SEO world over the years, can having too many links pointing into one site have a negative impact in the way that Google and other search engines rank us?

A lot of people came up with the theory that there would be some kind of link velocity cap, which once hit would trigger off an alarm at Google. The truth is that there is no kind of limit of cap for the amount of links that are built into a website.

Why Is There No Link Limit?

If you owned a website that hired  a PR company to sell your services to the local and national press, you will get an outstanding amount of links coming into your site from all over the place, right?

Google wont punish you for this, but there are a few tick boxes that had to be checked. If any of the following were noticed during the period of high links, then you would most certainly trigger off one or two alarms, and this could punish your site:

  1. If you have hundreds of links that are not legit (spammy)
  2. If your social media channels are quiet
  3. If there is no news surrounding your site but a vast amount of links are being recorded.

These are basically the top 3 pointers that the likes of Google will look out for when high link counts are spotted.

If you generally have been featured in the news, or your PR company is building more exposure to your brand in a legal way, then you don’ have to worry. Sometimes surges in links are looked at in a good light by Google, on occasions such as this.

However if you decided to buy 500 links for $5, then you can bet your bottom dollar that the links will be poor and you’re going to get flagged for it.

Remember, if it’s too good to be true, then it most probably is.

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