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If You Build It, Will They Come? Why You May Want to Use a Website Builder

Emily Wang

A Website Builder is simply a tool that enables someone not trained in website design (coding) to build a website anyway. These “tools” are typically found as brands like Wix, Squarespace, site2you… There are many website builders out there.

Most small business owners and solopreneurs don’t know how to manually write code to build a website, and frankly, don’t have time to learn how. This is why many website builders are in business. They can be really helpful for entrepreneurs… But one of the few negatives about a website builder is that they do not usually offer websites with a lot of pages as well as limited e-commerce.

In those situations, you should consider hiring a website designer.

But generally, website builders can be great resources for freelancers, niche brands, not-for-profits, and many others.

If you are looking for a website builder, you should check out our Website Builder Reviews, where our review experts compiled a list of over twenty website builders, and used a sophisticated rating system to rank them from best to worst.

In the meantime, let’s take a closer look at some of the advantages to using a website builder and a couple of negatives to consider.

Should You or Shouldn’t You?

There are many different website builders to choose from. Each is unique and they vary in what they can offer you. So, as you search and consider who to go with, think about these pro’s and cons to using a website builder.


  1. Easy to use. Website builder operate on a “what you see is what you get method”. This means that you can be as easy as creating a facebook profile, with no programming skills required.

  2. Drag and drop integration. Since what you see is what you get when using website builder, widgets and services like Google AdSense, PayPal, forms and so on, are all at your fingertips. All you have to do is drag and drop the widgets you like, and they’re already connected.

  3. One-stop shop. Website builders include everything you need to set up a fantastic website. There’s no need to hunt for a good hosting service, a content management system and even e-commerce and maintenance utilities.

  4. Low cost. Website builders rarely cost more than what you’d pay for a hosting package. As a matter of fact, a lot of hosting services offer some form of website builder for free.

  5. Technical Support. All website builders offer technical support via email, live chat or forums, depending on the provider. This means that there’s always someone to talk to in case something doesn’t work.


  1. Limited flexibility. Unfortunately, website builders don’t provide a high degree of flexibility when creating your website. This means that you will not be able to create a layout or add functionality that is not provided with the builder.

  2. Large web projects. Most website builders offer a limited amount of pages and do not support large databases. this means that they are not appropriate for large or complex websites.

Wrapping Up

How complex does your website need to be? Are you needing a large store with all the e-commerce bells and whistles? Maybe you need a website quickly that’s simple yet snazzy in appearance? Consider your goals. Ask lots of questions. Check out our website builder reviews.

Then, choose a website builder that’s right for you.

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