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An Introduction to Pinterest Marketing For Small Businesses

Barbara Harris

Social media gives small businesses an accessible option for promoting their products and services to wider audiences.  Rather than paying for pricey traditional advertising opportunities, such as local television commercials and print ads, people can invest their time into something more creative.

I am of course, talking about crafting creative Pinterest marketing campaigns for their businesses.  Aside from being cost-effective, there are several benefits and features unique to Pinterest Marketing in particular, that we are about to dig deeper into.

Why Social Interaction Is So Important

All social networking sites start with the same principle in-mind, which is to enable a quick, easy, and enjoyable way to communicate online.  While friends and family enjoy exchanging 140 character tweets or posting their latest food creations on Pinterest, marketers see social media as an advertising goldmine that’s full of countless marketing possibilities.

An Introduction to Pinterest Marketing For Small Businesses

By maintaining an active presence on social media, businesses can maintain a strong connection to their loyal clients via regular and relevant communication, while using the power of social signals to attract even more customers online.

Where Does Pinterest Come In?

Online engagement on Pinterest can be in the form of re-pinning relevant media from other Pinterest community members, pinning captivating and unique visual content to relevant boards, integrating Pinterest media with blog content, uploading Pinterest-friendly Twitter ads to circulate, and so much more.

An Introduction to Pinterest Marketing For Small Businesses

Like with every other popular social network, such as Twitter or Facebook, the point of a Pinterest marketing campaign is to entice a target audience to share a business’s visual content with their friends online.

Without consistent online engagement on Pinterest, businesses can miss out on an opportunity to drive more organic traffic to their site and increase their social signals.

Can Pinterest Help Me Rank?

Social signals do factor into a website’s page rank on Google.

Along with high-quality content, SEO, and user-friendly design, a strong and consistent presence on Pinterest can make a lasting impression on Google as well.

An Introduction to Pinterest Marketing For Small Businesses

However, it’s important to note that social media hits must be organic, and businesses should avoid purchasing their social media activity.  Only genuine and engaged Pinterest followers have the incentive to participate in a site and grow their online presence through re-pinning.

Maintaining a consistent content marketing strategy for Pinterest can be a struggle for businesses who have a lot on their plate.  That’s why it’s important to have a social media management system in place.

There are a variety of free and affordable online applications that allow business owners, online marketers, and bloggers to manage all their social media activity from one single platform. You can take a look at our Social Media Management Tools Review section for a better insight into which platforms will work better for you.  This helps people stay on-track with a daily Pinterest marketing plan and even allows them to schedule pins in advance.

Is Pinterest For Everyone?

An Introduction to Pinterest Marketing For Small Businesses

In all honesty, some business may not find Pinterest beneficial, but if you are a business that sells products then Pinterest should be up in your top list of Social platforms. The more products you sell the better, as you have a plethora of images at your disposal.

Pinterest Help For Your Blog

An Introduction to Pinterest Marketing For Small Businesses

If you run a WordPress blog then there are also some handy plugins that can help with your Pinterest Marketing, one such plugin that I have found is a Pinterest for Images plugin which help users Pin images on your posts with ease.

When a user hovers over an image they will get a “Pin it” button which will open up a separate box for them to Pin that image to their Pinterest account.

What Makes a Successful Campaign?

An Introduction to Pinterest Marketing For Small Businesses

A successful Pinterest marketing strategy needs relevant, fresh content to thrive.  Juggling a variety of marketing campaigns can be a handful, so it’s important to set aside enough Pinterest media to distribute in the weeks ahead.  This will come in handy during times of DIY marketing burnout or when planning for an extended vacation.  To make sure Pinterest content is on-trend and relevant, businesses should stay on top of Pinterest activity that’s relevant to their niche and pin from active sites their target followers like to visit.

Businesses who’re looking to expand their reach in a visual and creative way will enjoy the process of planning a Pinterest Marketing campaign.


By maintaining a consistent and relevant Pinterest marketing campaign, businesses can up their social media game by distributing exciting content that can be shared instantly online.  This is a great solution for businesses that can create a strong visual web presence, such as interior decorating services, crafters, sustainable designers, professional vintage car restorers, and many more!

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