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Sprout Social Sprout Social
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Sprout Social Review Idan Cohen
8.0 10
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Overview

The Efficient and Product Social Media Solution


Although Social Sprout is newer than most of the Social Media management tools that we have featured here at WebsitePlanet, they are easily one of the best. Sometimes it being the new kids on the block has its benefits and in their time on the social scene they have used this to their potential.

With the ability to compare yourself against competitors and analyze data that includes daily mentions and engagements, you have a wealth of information at your disposal when using Social Sprout.

Whether you are looking to link up all your social media accounts to manage from one place, or finding out those who are the most influential in your niche, Social Sprout has a few tricks up its sleeve to deliver this information to you at a competitive price.

sprout social homepage

Why Choose Sprout Social?

  • Link up all your social media accounts to track
  • Find influential users and engage with them
  • Generate in-depth reports that are ideal to send out to clients

Wondering if Sprout Social is the best option for your social media strategy?
Let us tell you about it!

Monitoring and Analysis

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6 6.0

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Helping You Master Your Brand

This is an area that a lot of social media tools struggle with, such as Alerti which only goes so far in analyzing your brand performance. However, for Social Sprout they go beyond the limits to provide great analysis for you to really dig deep into insights and engagements.

There are two tabs you really want to focus on here, and they are the Discovery tab and the Reports tab. The Discovery section is extremely useful because you can monitor how your brand is performing. Furthermore, you can also get suggestions on who you should be engaging with and following.

The Reports section, it is every social media marketers dream, you will see that the style in which the reports are created are very “infographic” and clean. The possibilities are endless here, you can pull back pretty much any type of report and analyze every area of any social media account to see where you can improve.
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Usability

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The New Kids Have Got it Nailed

Because Social Sprout are on of the newest companies in our social media management profiles, they have benefited from using the latest technology in both their own site and services. This makes Social Sprout a positive experience to use, and you will find it easy to navigate and bring in the features that you want for social monitoring and campaigns.

As soon as you login to this tool for the first time, you’ll know exactly where to go and how to get started. All the tabs clearly identify what you will find behind them, which makes life a lot easier.
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One of the biggest plus points to it is the home dashboard which collects various data from your social media accounts and displays it in an infographic styled presentation. You could quickly scan through and see your demographics and group trends from the past week or month.

All in all, the interface is brilliant and so easy to use that anyone should be able to get started without a problem.

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Features

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7 7.0

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Great features but could be better

The only area that keeps Social Sprout from our top ranked tools is the features. It isn’t that they lack features; it’s because some of the features are simply not detailed enough, lacking depth.

For example, I love the fact that you can schedule messages, that’s a key for any social media addict, but for a marketer who wants to begin their week by bulk uploading a selection of messages, Sprout Social won’t let you do this seeing as they only allow for a single message to be scheduled at a time.
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Where Social Sprout does make up for some of the features lacking depth, is that whilst most social media management tools have a few worthy features, Social Sprout has them all.

One of the nicest touches is the fact that you can measure and see trending metrics, so you can see whether you are increasing or decreasing in certain areas, over time. This will help identify if specific tactics are causing drops or rises.

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In Social Sprout the usability factor and the features offered tend to go hand-in-hand, there are no confusing stats or graphs, everything is easy to understand and clearly presented.

Feature

Social Media Networks
You can add all the major social media accounts to your profile

Message Scheduler
You can schedule posts in bulk

Team Management
Add or delete team members with no limit, and then collaborate and assign tasks.

Tracking
Track your brand keywords, products or services in real-time

Analytics
Gain insights into your teams interactions, check response rates and times.

Create Content & Publish
Create and then publish posts and messages to all major social media networks

Reports
Unlimited reports that can be easily branded.

Social CRM
Add contacts and then manage them through the interface

URL Shortener
There is no Built-in URL shortener

Competitor Comparison
Compare engagement and influencer rates against your competitors

Engagement
You can interact and monitor conversations from all major social networks.


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Pricing

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Other services are cheaper, but you do get a free trial

The highlight in this section is that you can sign-up to trial any package for free for 30-days! Furthermore you don’t even need to enter your credit card details, this is ideal for those who are security conscious or may forget to cancel at the end of the 30 days.

The only drawback is the pricing, the standard package is $39/month and the Premium package is $99/month. When compared to other social media tools like HootSuite, the prices are substantially higher. However if you take into account all the features offered, you do get good value for money

Package Details
Standard
Deluxe
Premium

Manage
10 profiles
20 profiles
50 profiles


All-In-One Social Inbox
All Standard Plan Features
All Standard & Deluxe Features


Real-time Brand Monitoring
Complete Publishing & Engagement
Social Care Suite


Advanced Publishing Features
Helpdesk Integration
ViralPost Send Time Optimization


Advanced Publishing Features
Deluxe Reporting Package
Premium Reporting Package


Comprehensive Reporting Tools
Google Analytics Integration
Custom Brand Interface




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Support

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7 7.0

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Faultless communication and support

Sprout Social is has a flawless support section, powered by ZenDesk.

If you want to ask a question or watch some tutorials then they have a knowledge base, written guides and even video tutorials on how you can make the most out of the platform and of course improve your social media accounts.

They hold webinars on a weekly basis, and they have a live chat, which you can find under the settings cogwheel icon when you are logged in.

Whatever you need help with, the chances are there is an answer waiting somewhere.

  • Email Support
  • Community Forum
  • Phone Support
  • Live Chat
  • Knowledge Base
  • Support Center
  • Video Tutorials
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Summary


Social Sprout has a great range of valuable features for you to try out, even though some of the features require a bit more depth. Nonetheless, you will be able to improve and manage your social media accounts without any concerns.

The visuals are compelling, and the usability of the system far exceeds any expectations. Put the usability factors together with the eye-catching graphical reports and trending metrics, and you have a social marketers dream right in front of your eyes.

The added benefit of being able to take out a 30-day trial without handing over your credit card details is also warrants a honorable mention.

PRO’S

CON’S

  • You can start a 30-day trial without a credit card
  • Interface is simple and brings all social networks into one place
  • Keyword monitoring tool to track your brand
  • Unable to bulk schedule messages in advance
  • There is no in-built URL shortening and analytics service
  • Slightly more expensive than other tools
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Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

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