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InstaPage Review

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DETAILED SCORES

DETAILED SCORES

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InstaPage InstaPage
3.9 10
InstaPage Review Idan Cohen
8.4 10
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Overview

Build & Test Your Optimized Site in Minutes


Instapage focuses its attention on small businesses and individuals who are only just setting out into the marketplace, with the aim to help them understand how easily they can build quality landing pages with little effort. Whether you want to optmise your page for search engines, test pages using A/B split testing tools or capture user data through the use of forms, Instapage has it all..

Why Use InstaPage?

  • Great for beginners
  • Automated optimization
  • Good price points

Want to know if InstaPage is right for you?
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Templates & Designs

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8 8.0

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Lots of Templates, Aggressive Design

You create a landing page from a template very easily.

Selection – There is a decent variety of templates to choose from in Mobile, Real Estate, Sales or Lead Generation, all featuring very strong CTAs.

Customization –You can start with a blank template, or tweak these existing designs, including using their stock images or uploading yours, to your heart’s content.

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User Friendly

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9 9.0

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Simple to Use Editor and Features to Match

It’s great to have all the tools and features you can get your hands on, but its no good if you can’t use them. With InstaPage you don’t have to worry about something not being crystal clear because they focus towards the lesser skilled users, so they have to make things clear.

That’s why everything from the editor through to the functionality of the features is simple to use, meaning you spend less time reading and working things out, and more time building a fascinating and professional looking landing page with high conversion rates.

It’s not meant to be the most powerful builder app on the market, just the easiest, and they do a pretty good job of it.

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Features

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9 9.0

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Good Quality Templates & Handy Tools

The biggest selling point to InstaPage is definitely its low price, and despite having a low price they haven’t scrimped on the amount of features that are offered to you. Whether you want to integrate social widgets, benefit from SEO tools for marketing in search engines, or using a drag-and-drop tool to be able to fully customize your landing page.

Feature
Existent
Description

No. of Pages
Unlimited pages are offered, except at Free level, which is 1

Unique Visitors
1000 uniques for the Single plan

3rd Party Integrations
Only MailChimp

Custom Domain
1-50

Stats & Analytics
Simple stats interface gives you users, pageviews, conversions and more

A/B Testing
You create variants within a page, the Optimizer automatically chooses the best ones – very cool!

Ads
None, except for Free Account

Accepting Payments
None

Lead Management/Capture
Leads located in separate tab of builder

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Pricing

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7 7.0

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Competitive Pricing Sets InstaPage Apart

Small businesses will love the $9 monthly fee, and additional unique visitor blocks of 500 can be added ala carte. This is cool for those that experience a traffic surge, but, right now this can get pricey for big sites with tens of thousands of views – InstaPage promises they are adding a Premium tier to address this issue, but until then, be careful…

Package Details
Free
Single
Basic
Standard

Free Domain Name

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Landing Page
1
Unlimited
Unlimited
Unlimited


Custom Domains

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1
5
50


Visitors
250
1000
2500
5000


Additional 500 visitors
Must upgrade
$9
$7
$5




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Support

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9 9.0

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InstaPage Has Lots of Ways to Help You.

There is a robust Support Center with loads of videos. There’s also a decent knowledgebase and you can contact support via email, but there is no user forum. The active blog will load you up on tips & tricks. When you sign up, they offer you a 15-minute live demo as well as a callback if you have any questions about features or service.

  • Video Tutorials
  • Email Support
  • Support Center
  • Blog – very active
  • Live Chat
  • Forum
  • Phone Support
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Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

Users Reviews (9)

Read Testimonials & Reviews of instapage or write your own

 
User Score(based on 9 reviews)
5
5.3 More
DETAILED SCORES
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Showing Reviews 1-5 out of 9
"Instapage, great for corps with no other marketing software "
June 27, 2016 | by Alan | InstaPage
1
1.1 More Details
DETAILED SCORES
Pros
  • easy to set up
  • lightweight
  • manual controls
Cons
  • poor integration to CRM
  • api and pixel firing issues
  • poor substitute for enterprise solutions
Summary All in all, Instapage is great for a stand alone company in a small to mid-size market without much time or investment in technology. That being said, it does require a bit more time investment than expected and there are likely more issues you will have to resolve so don't consider this an easy solution for your first landing page. Perhaps for a real estate agent or beauty shop but beyond these mom and pop businesses Instapage lands flat on its face in competing against products from some of the enterprise leads such as Marketo, Pardot, and Adobe. In fact, there are many free applications out there that can do generally 95% of what instapage can do. Also, many of the value propositions this service seeks to provide are not as easy as initially stated. Read carefully and be sure you know what you are getting into before doing a yearly contract. It would be great if it allowed for a more robust trial period but even with this you will find that the time investment is probably not worth the cost savings you would get after considering other options. My recommendation: Keep shopping there are much better services and applications for landing pages out there and you should only have to ask 2-3 marketing professionals and you will find out. None of those individuals will list Instapage as a solution for landing pages.
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"VERY BAD CUSTOMER SERVICE - THEY ARE THIEFS. "
May 12, 2016 | by Arian | InstaPage
1
1.0 More Details
DETAILED SCORES
Pros
  • Nothing
Cons
  • They charge you without a notice
  • The are rude and never issue refund
Summary I have heard and seen so many people being ripped off!
Be careful
Reply to this review
"It says it's free landing page but it is NOT!!!"
May 19, 2015 | by J | InstaPage
1
1.2 More Details
DETAILED SCORES
Pros
  • ?
Cons
  • ?
Summary I have wasted my time on building the "free" page but after passing my details and transferring it to WP they ask me to upgrade, obviously not for free and it is not the best price either!
Feeling disappointed and not going forward with their services.
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"The easiest to use and best priced landing page platform"
November 18, 2014 | by John Teasdale | InstaPage
9
9.2 More Details
DETAILED SCORES
Pros
  • Simplicity
  • Integrations
  • Templates
  • Free A/B Testing
Cons
  • Not yet any payment integrations
  • Phone support only for higher plans
Summary I highly recommend giving instapage a try if you're building a landing page. The builder is by far the best you'll currently find anywhere
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"Instapage - so close to being awesome"
June 25, 2014 | by Gareth Foster | InstaPage
3.5
3.5 More Details
DETAILED SCORES
Pros
  • Easy to use
Cons
  • Doesn't record conversion data properly!
  • Support do not take time to read your emails and just fob you off as quickly as they can
Summary I've been using Instapage for a few months now. First landing page worked well - but the second one has never worked (no conversion data recorded). A "conversion" to me for this page was the user clicking a link... not a big deal right? It has never worked.

I raised this issue with their support team about 3 weeks ago.. after 5 emails I managed to convince them there was a bug with their pages. They responded to agree there is a bug and said they will try to fix it.

They didn't thank me or offer anything in return.

What good is a landing page that doesn't record visits or clicks!? What a pile of rubbish. I will be asking for my money back.
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