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Buffer Buffer
3.9 1
Buffer Review Idan Cohen
7.8 10
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Overview

Bringing Organisation and Planning Into The Light


Buffer is one of the newer social media management tools on the market but has also been featured in many publications and media outlets over the past few years. A mix of great advertising campaigns and a quality service make Buffer an ideal social media management platform for basic and experienced marketers out there.

Buffer also offers the industry’s lowest priced packages with a free plan or a $10/month upgrade option, which gives you powerful social media management at your fingertips.

buffer homepage

Why Choose Buffer?

  • Share content from your mobile, newsreader or blog
  • Free plan available
  • Schedule content for any day, and any time in the future

Wondering if Buffer is the best option for your social media strategy?
Let us tell you about it!

Monitoring and Analysis

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9 9.0

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Performance and Monitoring With Buffer

One of the most important aspects of social media marketing is listening to people and monitoring brand and keywords. Buffer, along with their advanced scheduling feature, focus heavily on analytics, monitoring and engagement and you will see this from the outset. As soon as you login to the Buffer dashboard you will be greeted with an Analytics tab at the top which houses some important statistics on how well your posts are performing. You will be able to see how many times they have been retweeted, mentioned, clicked and favorited, as well as a handy bit of data called ‘Potential’, which will show you the kind of reach your post could have.

Unfortunately, that is far as the analytics and monitoring goes, so you won’t be able to dig deeper into demographic data or sentiments to help tweak your social strategy, and you won’t be able to follow conversations. If these kinds of features are important to you, I would suggest looking at tools such as Sendible or Sysomos.

However, if measuring engagement is enough for you then Buffer is the tool for your social kit.

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Usability

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7 7.0

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One of The Easiest Platform to Use

Buffer is definitely the best of all the social media management programs we have reviewed when it comes to ease-of-use, and the Buffer really does pull out all the stops from a user-friendly approach, and you’ll see this in action as soon as you sign in. The interface is clear and everything is spaced out, this way every feature stands out.

buffer1

There are also some extensions that you can use with Buffer, which will enable you to add a bookmarklet to your browser’s toolbar. This will then enable you to add content from around the web for publishing through your Buffer account, making this one of the easiest platforms to use.

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Features

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8 8.0

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Some unique features, but lacking engagement

Buffer is full of simple but effective features such as the bookmarklet, which can help with the construction of content that can be posted or scheduled to any of the social media account that you have added.

However, there are features that are missing which can be critical to the progress of any social media account such as:

  • Watch conversations
  •  Engage with users
  • Run reports

If you need these types of features then I advise that you take a look at the likes of Postling or Hootsuite.

Feature

Social Media Networks
You can integrate 12 social media accounts

Message Scheduler
You can schedule an unlimited number of posts at anytime or any day in the future

Team Management
Add two team members to your account

Tracking
You can see clicks, mentions, retweets, likes and all basic stats.

Analytics
You can use UTM parameters to display click traffic in Google Analytics.

App Directory
You can add various extensions and apps to your account, to help use Buffer on different browsers and platforms.

Create Content & Publish
There is a feature that can aid you in the production and publication of content

Reports
You won’t be able to see or download any reports with Buffer

URL Shortener
There is a Built-in URL shortener

Engagement
Engagement

Bookmarklet
There is a bookmarklet tool that will allow you to add content from anywhere on the web.


Try Buffer for Free

Pricing

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8 8.0

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Free is enough, paid is awesome

There is no downside on the pricing for this tool as they offer a couple of packages, the first is a free plan which gives you instant access to the platform and opens up a lot of features such as the ability to add one social profile to Twitter and Facebook, as well as 10 updates to your scheduler.

The second package is just $10 per month, which is the lowest price in the industry and matches up with tools such as Hootsuite. With this package, you have access to 12 social profiles and unlimited posts in your scheduler. You can also add two team members to share the workload.

Package Details
Free Plan
Awesome Plan

Management
Manage 1 Twitter, LinkedIn & Facebook Account
Manage 12 social media profiles


Posts in scheduler
10
Unlimited


Add team members
-
2


Add photos and links


Use the buffer shortener




Try Buffer for Free

Support

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7 7.0

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Lacking real-time support but offers some helpful guides

When we look at support options that the Buffer tool offers, they do provide good basic support in terms of offering written guides, an FAQ section and a feedback forum. That’s all nice and dandy, but they do lack a lot of real-time support. Therefore, if you are looking for quick answers to questions then you may not find them straight away.

Sending them an email could be the solution to a quick answer however, as they do boast that 80% of emails will be answered within 6 hours, and you also have the option to interact with them by sending a tweet.

buffer support

However, even if your question doesn’t get answered immediately you could always check out their support guides and forums. You’ll find out that many of your questions may already have been asked and answered there. The forums are packed with information and ways to improve certain aspects of the program.

  • Email Support
  • Community Forum
  • Knowledge Base
  • Support Center
  • Live Chat
  • Phone Support
  • Video Tutorials
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Summary


Buffer is the ideal tool for pushing fresh content to your social media accounts followed by tracking how well they perform. With the ability to schedule an unlimited number of posts for any date or time in the future it brings management to a whole new level.

If you are looking for a tool that can provide reports and look more into the monitoring and engagement side of things, then you might want to consider other tools such as Hootsuite which is the same price and allows reports and engagement.

Other than that, Buffer is a great entry-level tool for small businesses, which has some handy features at an incredible price.

PRO’S

CON’S

  • Bookmarklet tool to easily add content for publishing
  • Industry’s lowest prices, free package includes many features
  • Add two team members to share workloads
  • No ability to engage and watch conversations
  • You can’t analyze or pull down reports
  • Lacking real-time support
Try Buffer for Free
Idan

Author: Idan Cohen

Idan is the co-founder of Website Planet, with over 5 years of experience in online marketing. He masters all things PPC, and has a great passion for Analytics and Testing. His motto is "Life isn't about finding yourself, life is about creating yourself".

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