Six Recent Studies to Boost Conversions
Time and time again, research has proven that very minor tweaks to your site can create very big improvements for your bottom line. This is particularly true when those tweaks are targeted with the aid of industry research.
Every year, countless A/B tests are performed on websites all over the Internet to figure out new and innovative ways to increase conversions. Below will look at six recent examples of this testing, and how these findings can help improve the effectiveness your own site.
Weebly vs Squarespace: Who Do You Turn To?
There was a time that Weebly dominated a good part of the website builder sector, not all that long ago either. However, in 2014 it seems that Squarespace are bridging the gap where Weebly are falling away.
In today’s post, we want to look at why this pattern seems to be occurring, as we delve deeper into the services offered by these two web building heavyweights. We will look at growth, pricing and features available to the potential customer.
Defending Your Site from Negative SEO
In the recent past, SEO was all about creating as many inbound links to your site as possible, often by actually purchasing links from other webmasters. With the release of Google’s Penguin search algorithm, all of that changed. These days, spammy links may actually damage your position in a SERP, as Penguin tries to help distinguish quality from quantity by issuing penalties against those who cheat their way to prominence in a SERP.
Unfortunately, that penalty has made it possible for malicious webmasters to try and intentionally damage the SEO of other sites by trying to incur Google’s wrath against them. And if you’re not proactive about defending yourself from these attacks, your SEO may be the next victim of a negative SEO campaign.
Shopify vs Squarespace: Who Is The eCommerce King?
It’s not all about website building; it’s about the features that you get with companies such as Shopify and Squarespace. One of the biggest features is the eCommerce platform that can transform a single website into a fully-fledged online store where you can sell your services or goods directly to the public.
In this article, we wanted to put together these two big names, in an effort to establish what is being offered on the table. We will look primarily at the eCommerce capabilities of both Squarespace and Shopify, and give you a breakdown of features, flexibility, growth and pricing.